Senior Product Marketing Manager

3 weeks ago

Somerville, United States Rotterdaminnovationcity Full time

About DeepHealth DeepHealth is a wholly‑owned subsidiary of RadNet, Inc., a leading provider of diagnostic imaging in the United States. We build on and enhance the capabilities of the companies we have integrated and rebranded: Aidence, Quantib, DeepHealth Breast, Kheiron, SeeMode and eRAD. With expert in‑house development teams and customers worldwide, we develop AI‑powered health informatics and population screening solutions based on a strong understanding of healthcare's biggest challenges and opportunities. About the Role As a Senior Product Marketing Manager, you will own the go‑to‑market strategy for one or more key products or suite of products/portfolios. You’ll lead cross‑functional launches, drive messaging and positioning, and act as the connective tissue between product, marketing, sales, and customer success. You’ll bring deep customer insight, commercial acumen, and storytelling craft to shape how our solutions are brought to market and adopted. Key Responsibilities Go-to-Market Strategy & Product Launches Own and lead GTM strategy and execution for key products and solution portfolios Drive cross‑functional solution launches with clear plans, positioning, and timelines Ensure internal readiness across sales, marketing, customer success, and support Messaging & Positioning Translate complex features into compelling customer benefits and clear value propositions Develop messaging frameworks in partnership with product, based on deep customer and market insights Create impactful marketing and sales enablement assets—pitch decks, battle cards, web assets Customer & Market Insights Partner with market intelligence to gather competitive insights and inform roadmap, segmentation, GTM planning and messaging Continuously refine positioning based on customer feedback and market dynamics Campaigns & Communications Collaborate with brand, content, and campaign teams to create product‑specific content and campaigns Lead product marketing content strategy across channels—web, social, internal updates, etc. Measure and report on campaign effectiveness to optimize engagement and pipeline growth Partner Marketing Work with channel and ecosystem partners on joint GTM strategies and co‑branded initiatives Develop partner‑facing enablement resources to support collaboration and growth NOTE: We are not sponsoring work visas at the moment. Qualifications 8+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries Proven track record of launching products and driving market impact Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials A strategic thinker who’s equally comfortable getting tactical Excellent written and verbal communication skills Strong analytical mindset with experience using data to drive decisions Comfortable working cross‑functionally in a fast‑paced, ambiguous environment Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms Bachelor’s DegreeMicrosoft Office experience required #J-18808-Ljbffr

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