Field Marketing Manager

2 weeks ago


Boston, United States JCA Associates Full time

Get AI-powered advice on this job and more exclusive features.Join a Fast-Growing European Software Vendor Expanding in North AmericaA leading European software company specializing in Business Process Management (BPM) and Workflow Automation is expanding into the North American market — and hiring a Field Marketing Manager in Boston to drive regional growth.This is a high-impact role for a hands-on, strategic marketer who thrives in dynamic environments and is excited to build and shape regional marketing efforts from the ground up.As part of the global Growth Marketing team, you’ll lead and execute regional marketing programs to support demand generation, brand awareness, and customer engagement across the U.S. You’ll work cross-functionally with global teams and closely align with sales to ensure measurable pipeline impact in one of the company’s most important growth regions. What You’ll Be DoingLocal Market Strategy: Define and localize marketing initiatives to align with the unique characteristics and buyer behaviors of the U.S. market.Event Marketing: Own planning, execution, and ROI tracking for industry events, tradeshows, and local customer meetups — driving engagement and leads.Account-Based Marketing (ABM): Collaborate with Sales and Global Marketing Ops to develop targeted ABM campaigns for high-value accounts.Sales Enablement: Equip Sales with localized messaging, collateral, and customer insights to accelerate deal cycles and improve win rates.Partner & Channel Marketing: Co-market with strategic partners to expand reach, generate leads, and boost joint visibility.Content Localization: Tailor global messaging and marketing assets to resonate with North American audiences.Cross-Functional Collaboration: Partner with global teams to align initiatives with company-wide goals and ensure operational efficiency. What You Bring5+ years of B2B field marketing experience, ideally in SaaS or enterprise softwareProven success driving demand generation and marketing-sourced revenueStrong experience managing events and executing customer-facing marketing programsKnowledge and hands-on involvement with ABM strategies and toolsCollaborative mindset with strong communication and project management skillsData-driven approach with experience using Salesforce and ABM platformsDeep understanding of the North American B2B landscape and buying dynamicsSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesSoftware Development, Technology, Information and Media, and Marketing ServicesReferrals increase your chances of interviewing at JCA Associates by 2xSign in to set job alerts for “Marketing Manager” roles.Boston, MA $59,500.00-$106,000.00 2 weeks agoDirector Digital & Performance MarketingLuxury Brand Marketing Manager, PerigoldBoston, MA $120,000.00-$150,000.00 3 weeks agoBoston, MA $160,000.00-$215,000.00 3 months agoGrowth Marketing Manager, Amazon PharmacyWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr



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