Demand Generation Manager

Join to apply for the Demand Generation Manager role at Fluxx. At Fluxx, our vision is to make collaborative grantmaking easy. We provide software that powers giving and impact, helping foundations and nonprofits grant easier, collaborate better, and drive more change. We’re a mission‑driven organization with a strong community of committed individuals from diverse backgrounds. About the Role The Demand Generation Manager will lead strategic efforts to build a new opportunity pipeline with both existing customers and new prospects. Reporting to the VP of Marketing, you will build and execute a plan to drive interest in Fluxx and generate meaningful conversations for our Account Executives. Working cross‑functionally, you’ll design, plan, manage, and optimize integrated marketing campaigns across multiple channels to generate pipeline revenue, promote events, webinars, and leverage existing content across the buyer's journey. This is a full‑time exempt, remote position for candidates located in the United States. What you will be doing Develop strategy and execute marketing programs for new logo acquisition, which includes: Plan, develop and execute integrated demand generation campaigns utilizing various marketing channels, including virtual events, webinars, digital marketing, content syndication, paid media, email marketing, and others. Lead ad copy creation, testing, web analytics, retargeting initiatives and new channel / intent data testing to optimize campaigns. Partner with account executives to build strategic account‑based experience campaigns. Work closely with product marketing and business development to identify thought leadership, product and other content opportunities. Lead content syndication programs across 3rd party publishers and marketplaces while optimizing our content offering across Fluxx.io. Create impactful nurture programs to improve conversion rates from leads to opportunities. Manage spend on all paid channels (display, CPC, SEM, social, retargeting, software marketplaces) with a goal to drive qualified leads and optimize CPL. Manage SEO efforts and establish Fluxx as a top result for brand and non‑brand search terms. Rigorously manage data and support operations: Monitor and report campaign and channel performance with granular tracking across relevant KPIs, including impressions, clicks, web visitors, collateral downloads, leads, initial sales conversations, and opportunities. Fine‑tune lead scoring, and improve weekly/monthly/quarterly reporting. Oversee vendor selection and contracts as needed. Brief SDR, sales, customer success and marketing teams on integrated campaign plans and demand generation activities. What you bring to the team 5+ years of experience in growth or demand generation at a B2B, subscription‑based software company. Extensive experience in the development of demand generation campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital. Experience creating and implementing proven successful lead nurturing and pipeline acceleration programs. Strong copywriting skills and basic design knowledge. Data‑driven mindset with focus on real‑time performance optimization. Strong reporting capabilities with the ability to track campaign / channel performance and associated spend in granular detail while providing roll‑up reporting to management. Ability to generate new ideas, gain input and buy‑in from key stakeholders, adjust as necessary, and hold yourself and others accountable. Experience leveraging HubSpot marketing automation for batch email, nurture paths, email delivery, forms, landing pages, database segmentation and management. Independent, results‑driven collaboration with cross‑functional teams. Salary The expected annual base salary for this role is $120,000–$135,000. In addition, pay may vary based on location, individual skills, and experience. Fluxx is committed to fair and equitable compensation practices. Referrals increase your chances of interviewing at Fluxx by 2x. #J-18808-Ljbffr