Marketing Coordinator
4 weeks ago
City Experiences is seeking a Marketing Coordinator for our operation in San Diego
About You:
This person will be adaptable, dynamic, and embody City Experiences' RESPECT Service System.
About the Opportunity:
City Cruises US is looking for a skilled and driven Marketing Coordinator to support City Cruises business for the SoCal region. Ideal candidate will have a consistent track record of supporting marketing and creative development processes to execute campaigns and various projects. Marketing coordinator supports all marketing functions for local port through interaction with the Regional Marketing Director and the marketing, sales, and business development teams. The Marketing Coordinator has a broad knowledge of, and skills in, marketing concepts and tactics and uses them to contribute to the overall marketing plan for the company and its offerings.
Qualities that will make this person successful include:
- Self-starter - able to work independently
- Great communicator - keeping stake holders informed
- Action oriented - desire to constantly move forward
- Influence - clearly communicate ideas to and gain consensus from multiple stakeholders
- Collaboration - develop and maintain excellent working relationships with all appropriate levels within and outside the company
- Flexibility - adaptability in a fast-paced work environment
- Analytical - reading, interpreting, and developing KPIs and analysis to ensure optimal performance
Essential Duties & Responsibilities:
- Support Regional Marketing Director on local execution of annual marketing plans, promotions, and communications to drive sales for SoCal cruise products.
- Support local sales team by understanding marketing needs for upcoming tradeshows or client meetings and provide relevant up to date branded marketing materials.
- Coordinate day to day on-site activities related to grassroot promotions, street team, promotional events, partner promotions, guest engagement and loyalty marketing efforts.
- Assist in designing, printing, ordering, and relocating marketing collateral and promotional items as needed across ports in the region. Includes going around from port to port and swapping out marketing materials and setting up displays onboard boats.
- Work closely with local Ticket Booth Supervisors in keeping ticket booth display materials up to date, informing of pertinent marketing details and collaborating on port marketing activations.
- Work closely with Public Cruise Manger to make sure all on-site directional signage is kept up to date.
- On-site promotion coordination and event attendance such as showcases, captain's tables, tradeshows, publicity events, specialty cruises.
- Off-site attendance at community, networking, or industry events, along with RDOM, to represent City Cruises.
- Support concierge program and contribute towards program growth by finding new contacts and conducting timely communication with contacts interested in working with City Cruises. Includes maintaining relationships with current contacts, reporting, presenting on program progress and going around to visit contacts at hotel establishments.
- Oversee local website, continually monitoring for content modifications or updates needed and work closely with Marketing Director and web team to request and implement changes as needed.
- Conduct regular sweeps of partner websites to ensure accuracy and provide updated Information.
- Assist with production of marketing materials including drafting graphic design requests, updating PDFs, delivering completed marketing assets.
- Organize and maintain local content library of photos, videos, and sales documents.
- In conjunction with PR team, maintain online event listings and proactively pursue new listing opportunities.
- Assist with promotional offer setup including drafting promotional offer request forms, tracking results, and preparing recap presentations.
- Support Marketing Director and PR team with growing Social Influencer program and gathering onboard video and photo content
- Marketing budget tracking and invoice reconciliation.
- Assist with creating and maintaining business partner and vendor contact databases.
- Participation in a variety of related meetings.
- Additional job duties assigned.
- Bachelor's Degree in marketing or related field
- 1-2 years' experience in a marketing role
- Excellent analytical skills
- Good working knowledge of design platforms, Microsoft Office, Photoshop, Excel
- Good communication and interpersonal skills
- Attention to detail
- A critical thinker and problem solver
- Ability to work under pressure and motivation to succeed in a fast paced environment.
- Ability to work collaboratively with internal teams
- Time, project management and multitasking skills with the ability to prioritize tasks
About Us:
City Experiences' passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.
The RESPECT Service System embodies City Experiences' mission, vision, values, and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
Our Mission: We create amazing experiences.
Our Values: Respect, Environment, Safety #1, Professionalism, Exceed, Communication and Teamwork.
Our Operating Principles: CITY EXPERIENCES 12
- Foster diversity and inclusion.
- Practice conservation and environmental responsibility.
- Cultivate a safe and secure workplace.
- Be on time. Come prepared.
- Make data-driven, fact-based decisions.
- Be decisive with 80:100 solutions (80% right, 100% implementable)
- Expect to win - but compete as an underdog.
- Embrace innovation and reinvention.
- Listen and be responsive.
- Strive for efficiency and transparency without politics.
- Win as a team. Play your role.
- Work hard, have fun, celebrate success.
EQUAL OPPORTUNITY EMPLOYER:
The Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. The Company is committed to providing equal opportunity in all employment practices, including, but not limited to, selection, hiring, promotion, transfer, and compensation to all qualified applicants and employees without regard to age, race, color, national origin, sex, sexual orientation, religion, handicap or disability, pregnancy, service member status, citizenship status, or any other category protected by federal, state, or local law.
Additionally, we encourage all qualified applicants, including those with past arrest or conviction records, to apply. The Company participates in the E-Verify program in certain locations.
#priority-acq
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