SVP, Marketing

About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. Our Team We are looking for an SVP, Marketing, reporting to the Chief Revenue Officer, to help us significantly increase our awareness globally and generate programs tailored to our largest customers and prospects. This person will be responsible for all things related to marketing both in the US and globally. Product marketing, field marketing, design and lead generation will report to this person. Responsibilities Marketing Strategy: Develop a comprehensive global marketing strategy that leverages current products and markets to drive consistent growth. Develop and execute segmentation to retain and grow customers. Product Marketing: Act as the leading advocate for product marketing, ensuring effective positioning, promotion, and go‑to‑market strategies for TripleLift’s products and solutions. Drive a market‑driven approach to customer needs, product launches and new market introductions. Produce compelling product marketing and sales enablement materials. Team Leadership: Attract, develop and retain strong talent. Instill best practices and continue to develop and structure a performance‑based marketing team that efficiently executes on the organization’s goals. Help create an inclusive, dynamic working environment that brings out the best in the team. Cross‑Functional Collaboration: Be highly collaborative and participate in defining the company’s overall strategy. Ensure collaboration and partnership with sales and sales enablement, product, finance and other functions. Brand, Messaging and Awareness: Be visionary in developing and refining the approach to TripleLift’s brand. Continually review and refine the company’s capability messaging and positioning to align with the market conversation. Marketing Analytics and Operations: Establish a set of key performance indicators (KPIs) and provide consistent reporting against the marketing team’s objectives. Ensure marketing systems infrastructure and data provide the right insights to support consistent growth. Strategic Partnerships: Build and nurture strategic partnerships with key industry players, agencies, publishers and technology providers to enhance the company’s market presence, reach and offerings. Requirements 15+ years experience in marketing roles Experience in senior leadership for B2B technology companies Knowledge of the adtech and martech industries and experience marketing to brands, agencies, and publishers Demonstrated experience building and leading a team A background in working with product marketing, sales and technical services teams Excellent executive communication skills, including the ability to summarize, present, and prioritize marketing initiatives Must be able to work from TripleLift's New York City Headquarters Benefits And Company Perks Comprehensive Medical, Dental and Vision insurance Equity options 401(k) program Ongoing professional development Fair Labor Standards Act (FLSA) – This role is an FLSA exempt role. US Jobs: The base salary range represents the low and high end of the TripleLift US salary range for this position. Actual salaries will vary depending on factors including but not limited to experience and performance. The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include bonuses, an open Paid Time Off policy, and many region‑specific benefits. Pay is based on various non‑discriminatory factors including experience, education, and skills. #J-18808-Ljbffr