Director of Brand Creative

2 weeks ago

Boston, Massachusetts, United States Life Is Good Company Full time

Once in a career, you get a chance to make this kind of impact.

Your leadership will be the game-changer for optimists everywhere. Why? Because at Life is Good, the way we spread the POWER of optimism is through art. You'll ensure our brand has a compelling, authentic vibe as it is expressed across multiple platforms and channels. You'll be instrumental in elevating our social mission, The Playmaker Project.

Using your considerable creative leadership skills, you'll contribute to strategy, creative exploration, and execution of all creative asset deliverables. You'll set the creative direction for our brand and business, and generate the buzz for our internal team. You'll occasionally roll up your sleeves with the team and execute the plans.

You are responsible for planning and managing team tools and resources: organizational structure, talent development, budget, calendar, and work process.

You review and provide input on every key asset and piece of content we consider.
You deliver outstanding creative expressions of the Life is Good brand that ignites emotional and impactful connections for our existing and future customers.

IMPORTANT DETAILS

  • This role is hybrid and you'll be working with our team in Boston on Wednesdays and Thursdays.
  • This application is unique and will take some time. We chose the questions with intention. If you don't answer them, we'll assume you're not serious about joining the team. This is your chance to share more about yourself than a resume can convey.
  • Our compensation strategy combines robust market data for companies our size and an innovative bonus program.
  • Everyone who applies will get a response from a human. We know that's not the norm and that's ok.

Read carefully and, if this sounds like you, please apply and include your portfolio.

YOUR OBJECTIVE

You drive the growth of the Life is Good business and community through effective Brand Creative output.

YOUR JOB: Essential Duties and Responsibilities

  • Be the outspoken champion of the brand's look, feel, and voice across all channels.
  • Document and update our design guidelines and ensure company adherence.
  • Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing, Partnerships, Speaking, and PR.
  • Oversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces.
  • Guide copywriters to deliver compelling, engaging copy that pairs well with design and aligns with our brand voice.
  • Guide photographers to deliver both in-studio and lifestyle photography that portrays our brand in a compelling manner.
  • Review all marketing creative work (design, photography, video, and copy) to ensure that brand identity is communicated consistently and effectively.

Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels.

  • Create and manage the work process of your team to ensure work gets done on time and on budget.
  • Manage and prioritize requests for marketing assets from other departments.
YOUR EXPERIENCE AND QUALIFICATIONS
  • You have a record of managing, mentoring, and inspiring a creative team.
  • You have talent and passion for generating inspiring creative every day.
  • Your past roles were in fast-paced environments, and you love that kind of atmosphere.
  • You can move quickly and comfortably between multiple projects, managing them from start to finish, knowing where bottlenecks can occur and how to avert them.
  • You have a strong command of language and a critical eye for copy's vital role in delivering great creative assets.
  • You can apply current creative trends in experiential, digital, and direct marketing.
  • You have earned a B.A./B.F.A. in Graphic Design, Art, Advertising, or another related field.
  • You are adept at using Adobe Photoshop, Illustrator, and other Creative Studio applications.
  • You have web design experience and an excellent understanding of the technical possibilities and limitations of web design.
YOUR PERSONAL ATTRIBUTES
  • You believe in the Life is Good mission.
  • You have a keen, well-respected creative eye and enjoy acting as an assertive brand advocate.
  • You are valued for your ability to articulate creative feedback in a way that strengthens the work and motivates creative teams.
  • You have been successful at cultivating highly collaborative internal and external relationships.
  • You communicate clearly and succinctly.
  • You maintain a steady and optimistic demeanor.
YOU'LL KNOW YOU'RE SUCCESSFUL WHEN
  • You are the go-to resource for the look, feel, and voice of the brand.
  • You are known for highly effective, collaborative relationships.
  • You are considered a cultural leader for the creative team and Life is Good organization.
  • We can show the connection between our creative brand expression and the positive results we achieve.

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer comprehensive Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs that like to play.

You'll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

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