Sr. Director, Marketing Strategy

Sr. Director, Marketing Strategy & Analytics At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you're part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we're acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. About the Job This position is needed to lead and elevate Twilio's global marketing strategy, turning data into actionable insight that drives growth and customer engagement. We're looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You'll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention. Responsibilities In this role, you'll : Create a forward looking point of view on the future of marketing and how we'll drive success. Define and drive global marketing strategies through actionable data and deep customer insight. Build, mentor, and scale the marketing strategy, analytics and data activation teams, fostering a culture of experimentation and measurable impact. Lead annual / quarterly planning, forecasting, and OKR setting to guide execution across all marketing functions. Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies. Own and drive marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards. Qualifications Required: Bachelor's degree in Marketing, Business, Analytics, or a related field. 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership. Expertise with analytics and BI tools (e.g., Tableau, Salesforce). Strong communication, leadership, and cross‑functional collaboration skills. Desired: Advanced degree (MBA or similar) strongly preferred. Experience in SaaS, tech, or high‑growth environments preferred. Certification in marketing analytics or data science is a plus. Passion for innovation, storytelling, and customer‑centric thinking This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in‑person meetings. Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Estimated Pay Ranges Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $223,300 - $279,200. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area) : $236,500 - $295,600. Based in the San Francisco Bay area, California : $262,700 - $328,400. This role may be eligible to participate in Twilio's equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate's starting salary will be determined based on permissible, non‑discriminatory factors such as skills, experience, and geographic location. Applications for this role are intended to be accepted until September 30, 2025, but may change based on business needs. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. #J-18808-Ljbffr