Director- Brand Culture Marketing

Join to apply for the Director- Brand Culture Marketing role at L'OréalJoin to apply for the Director- Brand Culture Marketing role at L'OréalGet AI-powered advice on this job and more exclusive features.JOB TITLE: Director- Brand Culture MarketingDEPARTMENT: Brand Culture and Consumer ExperienceREPORTS TO: VP, Brand & Consumer ExperienceLOCATION: Los AngelesJob DetailsThe Director- Brand Culture marketing will lead brand communication + PR, strategic Culture + Entertainment + brand marketing opportunities for NYX Professional Makeup across several categories including: entertainment, VIP talent, sports and music. This candidate will help create and lead the management and activation and play a pivotal role in unlocking new cultural programs, campaigns, and co-marketing opportunities across industries. This person will lead PR to drive brand visibility and reputation in the U.S. market, by creating compelling story-telling.In partnership with cross-functional team members including: Digital, Strategic Partnerships and Marketing stakeholders, this candidate will help create and scale new opportunities and focus on tentpole/entertainment/cultural programming, and industry connectivity. This candidate will be a key driver of cultural fluency within the brand- must have a true passion and understanding of the entertainment ecosystem + story-telling.What You Will Do:Assist in developing a vision and framework for NYX PM to execute culturally relevant opportunities and campaigns adjacent to beautyExecute PR strategies for the US, highlighting the brand, NYX Professional Makeup, digital innovation, launches, etc.Draft press releases, talking points and other communication materialsOversee VIP talent and partner outreach and negotiation; guide the brand into new partners and platforms across entertainment, sports and musicServe as a point of contact for PR, culture and talent, agencies, and help facilitate the workflow across teams/stakeholdersWork with internal + external social media teams to help identify new opportunities for the brand and discover relevant content + brand opportunities (outside of day to day brand launches)Maintain expert understanding of the entertainment landscape, industry trends and pop-culture (including celebrities, athletes, musicians, personalities, experts, tentpole cultural moments and events, etc.)Leverage relevant industry trends to develop strategic recommendations, programs and/or campaigns for NYX Professional MakeupTrack brand culture activations and share best practices/learningsVet and lead the implementation of entertainment + cultural pilots and work collaboratively to co-create new, creative opportunities for our brandMaintain strong relationships with talent agents, managers and publicists and cultivate new relationships with external partners and creatorsWhat We Are Looking For:Bachelor’s degree in related fieldMust have a true passion and understanding of pop culture8+ years of marketing, entertainment marketing, public relations, advertising agency or talent agency experienceExcellent verbal and written communication skillsAbility to synthesize trends and insights and translate them into partnership strategiesHighly organized, detail-oriented and focused on projects from developing the vision and strategy to executing and evaluating the resultsAbility to interact and present to all levels of the organizationAbility to work in a fast-paced, demanding environment with a positive and team-oriented, collaborative approachAdvanced proficiency in Microsoft applications including PowerPoint, Word and Excel required. Proficiency in Adobe Creative Suite InDesign, Photoshop a plusWhat’s In It For You:Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More)Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsDon’t meet every single requirement?At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways You may just be the right candidate for this or other rolesWe are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionAdvertising, Marketing, and OtherIndustriesManufacturing and Personal Care Product ManufacturingReferrals increase your chances of interviewing at L'Oréal by 2xSign in to set job alerts for “Director of Brand Marketing” roles.Culver City, CA $175,000.00-$210,000.00 3 days agoDirector, Global Head of Brand Marketing - FacebookCulver City, CA $110,000.00-$150,000.00 3 days agoLos Angeles Metropolitan Area $120,000.00-$140,000.00 2 weeks agoDirector, Retail + International MarketingLos Angeles, CA $160,000.00-$190,000.00 1 month agoDirector, Global Brand Management (Los Angeles, US)Beverly Hills, CA $90,000.00-$95,000.00 5 months agoDirector, Brand, Creative & Marketing OperationsCulver City, CA $133,000.00-$247,000.00 6 days agoWest Hollywood, CA $165,000.00-$175,000.00 3 days agoBurbank, CA $135,000.00-$145,000.00 3 weeks agoBeverly Hills, CA $155,000.00-$190,000.00 2 weeks agoCalabasas, CA $200,000.00-$220,000.00 1 week agoPasadena, CA $180,000.00-$190,000.00 6 days agoDirector of Marketing and CommunicationsLos Angeles Metropolitan Area $100,000.00-$140,000.00 21 hours agoDirector, Advertising & Digital MarketingLos Angeles, CA $145,000.00-$195,000.00 1 month agoSenior Director, Brand Management & Product MarketingLos Angeles, CA $157,700.00-$205,000.00 1 month agoBeverly Hills, CA $100,000.00-$125,000.00 5 days agoWe’re unlocking community knowledge in a new way. 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