Vice President Marketing

HR/Payroll Director Location: Lubbock, Texas On-Site with Hybrid Option (with travel required for events) Reports to: CEO Compensation: Competitive base salary (DOE) Type: Full-Time, Exempt About TRUNO TRUNO is the national leader in integrated retail technology solutions, empowering grocery stores and retailers with secure, stable systems for over 40 years to navigate competitive landscapes and drive operational efficiency. Specializing in point-of-sale integrations with Toshiba and NCR, our innovative portfolio, including TruView for real-time business intelligence and TruCommerce for seamless data middleware, delivers actionable insights, margin management, and enhanced customer experiences across 13,000+ North American locations. Retailers partner with TRUNO to lower total ownership costs, boost productivity, and unlock growth through expert professional services and cutting‑edge digital commerce tools. The Position We’re hiring a Vice President of Marketing to own the full marketing function and drive measurable impact across brand, demand, and team performance. This is a high‑visibility leadership role for a hands‑on strategist who thrives in a fast‑paced environment and can balance big‑picture vision with flawless execution. You’ll indirectly oversee TRUNO’s presence at 60+ annual in‑person events (our annual user’s conference, 30+ trade shows, plus many annual retailer’s charity golf tournament fundraisers), product marketing for 5 key software products, digital channels, brand integrity, and a small but mighty marketing team. Key Responsibilities Plan, execute, and optimize participation in the TRUNO annual user’s conference and 30+ trade shows annually. Negotiate booth space, sponsorships, and partnerships; manage budgets, timelines, and on‑site teams. Design experiential activations that generate leads, strengthen relationships, and elevate brand perception. Product Marketing (5 Core Software Products) Own and execute go‑to‑market strategies for launches, updates, and lifecycle campaigns across 5 flagship products. Develop positioning, messaging frameworks, sales enablement tools, and competitive battlecards. Partner with Product Management to translate features into customer value stories. Drive adoption, upsell/cross‑sell, and retention through targeted campaigns and in‑app messaging. Brand & Creative Direction Own brand positioning, visual identity, messaging, and campaign creative across all channels. Ensure consistent, premium execution from website to swag to social content. Digital & Content Engine Manage website strategy, UX, SEO/SEM, and performance. Direct social media strategy (organic + paid) across LinkedIn, Instagram, X, YouTube, etc. Oversee content calendar, video production, blogs, case studies, and thought leadership. Lead, mentor, and grow a lean marketing team (1‑2 direct reports). Set clear goals, delegate effectively, and foster a culture of creativity and accountability. Develop and execute annual marketing plans tied to revenue targets. Partner with Sales, Product, and Executive Leadership to align initiatives. Present quarterly board‑level updates on pipeline contribution, product adoption, brand health, and ROI. Analytics & Optimization Establish KPIs, dashboards, and attribution models (Google Analytics, CRM, event ROI, product usage telemetry). Continuously test, iterate, and scale high‑performing channels. Qualifications Required 10+ years of progressive marketing experience; 5+ years in a leadership role (Director/VP). Proven track record scaling B2B or B2C brands through events, digital, and product marketing. Hands‑on experience managing trade shows, sponsorships, and field events. Product marketing expertise – launched or grown software/SaaS products with clear positioning and revenue impact. Strong analytical horsepower – comfortable with Excel, UTM tracking, funnel metrics, and product telemetry. Exceptional communication skills: can distill complex strategies into compelling stories for executives, teams, and customers. Bachelor’s degree in Marketing, Business, or related field. Preferred Experience in Retail Technology or adjacent space. Agency or startup background (nimble, resourceful, wears many hats). You’ll Thrive Here If You Love “getting your hands dirty” as much as building strategy in the boardroom. Can toggle between creative vision, product storytelling, and spreadsheet rigor. Lead with empathy but hold the bar high. Get energy from turning chaos (30 events + 5 products) into a well‑oiled machine. How to Apply “What’s the most impressive product launch or marketing campaign you’ve led, and what measurable impact did it drive?” Email to: melliott@truno.com with subject “VP Marketing - [Your Name]” Seniority level Executive Employment type Full‑time Job function Marketing and Sales Industries Computer and Network Security #J-18808-Ljbffr