Senior Marketing Specialist

Company DescriptionAdtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world. Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment. Visit Adtalem.com for more information, and follow us on LinkedIn and Instagram.  Job DescriptionWe are seeking a strategic and detail-oriented Senior Marketing Specialist to lead paid media creative, reporting, and campaign execution across multiple channels. This role is pivotal in shaping our creative strategy and calendar, optimizing ad performance, and collaborating with internal and external agency stakeholders to drive impactful marketing initiatives.Own the monthly creative planning process for paid media campaigns.Manage & evaluate asset performance and make data-driven decisions on what to add or remove.Traffick new creative assets to media partners (e.g., Horizon) and manage launch timelines.Develop insights and produce reports for leadership on campaign creative effectiveness in partnership with the agencyLead internal ad copy creation and approval process leveraging  AI tools for ideation and initial drafts.Collaborate with compliance teams to ensure advertising standards are met.Manage media budget invoicing and accruals to ensure accurate media spend and allocationEnsure timely and accurate financial documentation.Performs other duties as assigned.Complies with all policies and standards.Qualifications3–5 years of recent marketing experience in planning, creating and implementing direct marketing and online advertising campaigns. Proficiency with MS Office skills essential including Outlook; must be extremely proficient in use of PowerPoint.Demonstrated organizational skills to manage multiple projects along with excellent oral and written communications skills.Strong understanding of paid media channels (Search, Social, OTT, YouTube).Excellent project management and stakeholder communication skills.Detail-oriented with strong organizational and time management abilities.Comfortable working in a fast-paced, collaborative environment.Experience with Google Ads, RSA copywriting, and campaign optimization.Proficiency in marketing analytics and reporting tools.Experience with Google Ads, Meta Ads ManagerFamiliarity with AI tools for marketing (e.g., Writer AI) is a plus.Additional InformationIn support of the pay transparency laws enacted across the country, the expected salary range for this position is between $53,520.9 and $96,736.53. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits. Adtalem offers a robust suite of benefits including:Health, dental, vision, life and disability insurance401k Retirement Program + 6% employer matchParticipation in Adtalem’s Flexible Time Off (FTO) Policy12 Paid Holidays For more information related to our benefits please visit: https://careers.adtalem.com/benefits.   Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation