Head of Ecommerce

2 weeks ago

Culver City, United States Abacus Staffing Full time

HybridCulver City, CAHead of Ecommerce- Interim Mat Leave Coverage Reporting directly to the CEO, the Head of Digital & eCommerce will play a strategic role on the leadership team in driving the company's eCommerce business. The Head of eCommerce will be responsible for eCommerce financial performance and site maintenance, ensuring experience, merchandising, and content all deliver on goals, while also overseeing customer service and operations to ensure a positive customer experience. The Head of eCommerce will partner closely with finance, merchandising, operations, marketing, creative, design, external agencies/partners, and the entire leadership team. In this role, you will provide thought leadership, communicate strategic direction, and execute a successful eCommerce/digital growth and commercial plan. The role will support the team from September to February to ensure smooth operations and execution while the current VP is on maternity leave. The position is set at 20-25 hours a week with flexibility, with increased support needed during key commercial events, especially throughout November & BFCM (~35 hours a week). KEY RESPONSIBILITIES Lead the eCommerce team to operate and deliver on goals and key strategies supporting the P&L and growth plans. Act as a key conduit to the team and SLT. Drive and lead the Commercial Plan and Black Friday/Cyber Monday execution. Serve as a liaison between leadership and execution teams to ensure flawless strategic positioning and achievement of financial and operational goals. Manage and coordinate all marketing communication efforts across digital channels, including email and mobile platforms, ensuring sales and margin goals are met. Develop and foster effective relationships with cross-functional partners such as Marketing and Creative to support acquisition and retention marketing efforts. Support and lead the retention team in driving retention through site experience, email, media, search, SMS in partnership with Marketing and Creative. Participate in key milestone meetings to ensure eCommerce influence and execution align with financial and assortment goals. Work closely as a thought partner and support to the Head of Marketing, focusing on site and performance marketing. Support and lead the team in optimizing the Customer Journey onsite to enhance experience, brand storytelling, and achieve commercial objectives. Lead relationships with developers, outside agencies, tech partners, etc., to improve and evolve the site experience. Lead weekly eCommerce business meetings, analyze insights, and drive action with the team. CANDIDATE CHARACTERISTICS Experience leading an eCommerce business and team, with responsibility for P&L, site experience, and team leadership. Familiarity with Shopify, reporting, site management, and key technology partners including ESP, product recommendations, search, etc. Data-driven with a consumer-first focus, with a proven track record of using analytics to drive growth. Exceptional communicator, leader, and collaborator, capable of influencing cross-functional teams and communicating effectively across all levels. Organized, detail-oriented, team player, and solution-oriented. Strong analytical skills with the ability to interpret data and work with decision analysts for clear results. Proven ability to articulate and address complex business issues and opportunities. Skilled at promoting collaboration and resolving problems across business levels. #J-18808-Ljbffr

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