Regional Marketing Director, North America

Regional Marketing Director, North America Direct message the job poster from HiBob Job Description About UsHiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 4,000 midsize and multinational companies.Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast‑growing companies across the globe such as Go Cardless, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people. Coming and being you with us.Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us. You’re a results‑driven marketing leader to own strategy and execution across the US, Canada, and LATAM. You’ll drive full‑funnel campaigns that fuel growth, strengthen brand presence, and deliver measurable pipeline and revenue. Reporting to the VP of Community & Engagement, you’ll lead a regional team, partner with sales, and shape how our brand shows up in market. Ideal for a strategic, commercially‑minded leader who thrives on impact and growth. Job Requirements 10+ years in senior B2B SaaS marketing, with proven revenue impact. Expertise in integrated, full‑funnel strategies across SMB, mid‑market, and enterprise. Strong commercial acumen with deep knowledge of marketing performance metrics. Familiarity with North American GTM landscapes and executive‑level buyer personas. Experience influencing senior stakeholders as the regional strategic voice. Job Responsibilities Own and execute the North America marketing strategy, aligned with global goals and regional dynamics. Serve as a trusted advisor to senior stakeholders, sharing market insights and shaping GTM priorities. Balance long‑term vision with agile, data‑driven strategies tied to commercial outcomes. Build a performance culture, using funnel metrics, ROI, and dashboards to guide decisions. Drive full‑funnel growth across brand, demand gen, ABM, and customer marketing. Partner with sales to co‑own pipeline targets, improve win rates, and ensure revenue accountability. Champion customer advocacy, embedding insights and success stories into campaigns. Lead, coach, and grow a high‑performing regional marketing team. Ensure cross‑functional alignment with sales, product, CS, RevOps, and finance. Own regional channels (events, content, PR, digital) to boost brand visibility and pipeline. Partner with global brand/PR teams to strengthen market influence in North America. Note: We will consider candidates located in the New York Metro Area who are willing to work in our NYC office 2‑3 days a week (Tuesday – Thursday) or Remote based in EST Time Zone. We love collaborating and connecting with our team members in‑person, and we hope you will too Base Salary Base salaries for this role range from $191,000 - $250,000 per year. Job Benefits Stock options at a high‑growth unicorn startup 100% subsidized medical, dental, and vision coverage for employees 401(k) with a 3% company match starting from Day 1 Hybrid working model for bobbers in the NY metro area Work from home allowance to get your home office set up Temporary remote work‑from‑anywhere in the world for up to 2 months after 6 months of employment Annual Headspace subscription and wellness benefits Two social impact days per year for volunteering Bob balance days – 4 additional days within a calendar year – enjoy a company‑wide long weekend at the beginning of each quarter Employee referral program – $2,500 bonus for each successful referral with an additional ambassador bonus Fun and frequent social events (in‑person and virtual) We love birthdays – take the day off and receive a special gift Dog‑friendly office Seniority Level Director Employment Type Full‑time Job Function Marketing Industries Software Development and Advertising Services Referrals increase your chances of interviewing at HiBob by 2x. #J-18808-Ljbffr