Director of Credit, Collections, and Order-to-Cash Operations

Director of Credit, Collections, and Order-to-Cash Operations Base pay range $115,000.00/yr - $145,000.00/yr Overview: GrowGeneration is the nation’s largest specialty hydroponic and organic garden center supplier, serving commercial and home growers across the U.S. Our mission is to provide tools, products, and expertise to empower growers at every level. With over 20 locations nationwide and a robust online presence, GrowGeneration is at the forefront of driving growth in hydroponics, Controlled Environment Agriculture (CEA), greenhouse and nursery solutions, and gardening centers. Position Reports To: Chief Financial Officer (CFO) or Corporate Controller Purpose of Position: Strategic finance leader responsible for managing the Company’s credit, collections, and accounts receivable operations while supporting treasury and cash management functions. Summary: This role ensures disciplined working capital management, customer credit risk mitigation, and optimized cash flow for a multi-location, high-volume retail and distribution business. The Director will lead a high-performing team, oversee the evaluation and extension of customer credit, and establish forward-looking policies and systems that strengthen liquidity, reporting accuracy, and operational efficiency across the organization. The position partners closely with Sales, Treasury, FP&A, and Accounting leadership to align receivables and cash flow initiatives with company growth and profitability goals. Essential Duties and Responsibilities: Credit & Collections Leadership Oversee all aspects of the Company’s credit, collections, and accounts receivable functions across retail, commercial, and distribution channels. Evaluate and approve customer credit applications and limits, leveraging credit data (Dun & Bradstreet, Experian, etc.) and internal risk models. Manage, improve and monitor enterprise credit policies and procedures in accordance with internal controls and SOX compliance. Lead the collections strategy—establish targets, monitor aging, and drive timely recovery of receivables to reduce DSO. Serve as the primary escalation point for complex collection or dispute resolution issues, collaborating with sales and legal teams as needed. Partner with the Sales and Operations teams to assess customer credit exposure and ensure business terms balance growth with risk mitigation. Treasury & Cash Management Support Partner with Treasury to forecast cash inflows and manage daily cash positioning. Provide actionable data on collections performance and AR aging to support liquidity planning and working capital optimization. Assist in managing credit insurance programs, bank lockbox arrangements, and merchant processing relationships. Support cash flow forecasting, providing visibility into collection trends and risk exposure. Participate in initiatives to automate cash application and enhance payment processing through ERP and banking integrations. Operational Excellence & Technology Enablement Champion system enhancements within NetSuite and integrated AR/credit modules to improve automation, transparency, and reporting. Drive process improvement and standardization across stores, shared services, and customer service teams. Implement KPIs and dashboards (e.g., DSO, CEI, % current receivables, dispute cycle time) to measure and communicate performance to executive leadership. Support internal and external audit requirements related to receivables, credit exposure, and revenue cycle controls. Manage, mentor, and develop the Credit & Collections team to build technical, analytical, and leadership capability. Act as a cross-functional partner with Sales, FP&A, Treasury, and Accounting to align goals and support business growth. Serve as a key liaison with external banks, credit agencies, and insurers. Other duties as assigned. Performance Metrics Days Sales Outstanding (DSO) Collection Effectiveness Index (CEI) Cash forecast accuracy Reduction in bad debt write-offs System automation and process improvement milestones Employee engagement and team development Requirements: Bachelor’s degree in Accounting, Finance, or Business Administration required; MBA or CCE certification preferred. 10+ years of progressive experience in credit, collections, or treasury operations, with at least 5 years in a leadership capacity. Experience within a multi-entity retail, manufacturing, or distribution environment strongly preferred. Proficiency in ERP systems (NetSuite preferred) and advanced Excel/BI reporting tools. Strong understanding of GAAP, cash forecasting, and credit risk management. Excellent communication, analytical, and leadership skills, with ability to present financial insights to executive management. Proven success implementing process automation and KPI-driven performance management. Work Environment: Corporate Office located in Greenwood Village, CO / Hybrid Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Compensation includes a salary commensurate with experience, participation in group insurance plans upon eligibility, paid time off, sick leave, parental leave and more. Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons. We offer a comprehensive benefits package for full-time employees and their dependents that includes: Two (2) Medical Plans, with GrowGeneration contributing 80% to employee only coverage and 50% to employee + dependent(s) coverage Dental and Vision Plan Short & Long-Term Disability Company paid Life and AD&D policy Voluntary Life and AD&D Accident and Critical Illness At least ten (10) days of Paid Time Off (PTO) per anniversary year Up to ten (10) paid holidays Up to six (6) days of Paid Sick Leave, subject to state and local laws Retirement Savings Plan (401k) Four (4) weeks of company paid Parental Leave Part-time employees are eligible for up to six (6) days of paid sick leave (subject to state and local laws), two (2) weeks of paid parental leave, and participation in the 401k. Employees that move from part-time to full-time status may receive less than ten (10) PTO days based on their anniversary date. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. Criminal background checks are part of the GrowGeneration hiring process. GrowGeneration is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. #J-18808-Ljbffr