Senior Marketing Channel Manager

Senior Marketing Channel Manager – App Installs Posted 1 day ago. Be among the first 25 applicants. Get AI-powered advice on this job and more exclusive features. Base Pay Range $116,200.00/yr - $173,900.00/yr Location & Work Mode This position is a hybrid role requiring employees to work from our headquarters in Seattle, WA on Tuesdays and Wednesdays, and remote on all other days. Company Overview Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home‑buying and selling process. Get ready to dive headfirst into our award‑winning website and mobile apps, solving complex business problems in a highly visible, customer‑centric way. Who You Are Determined to reach your goals: motivated by challenging projects and thrive working collaboratively and creatively. Analytical storyteller: you ask questions of data and use the numbers to uncover insights and trends, creating new ideas and great results. A/B testing is your speciality: you constantly iterate campaigns to produce measurable improvements. You cross‑collaborate to get things done: it’s easy for you to work with other teams to remove roadblocks and get strategic projects prioritized. Decisive and detail‑oriented: you bring ideas to the table and feel empowered to tackle them. What You’ll Do App Growth Strategy: develop and execute performance marketing and advertising strategies that increase high‑quality app downloads across iOS and Android platforms. Full‑Funnel Optimization: own the complete app user journey—from install to contact with an agent—optimizing for lead generation, conversion, and ROI. Paid Media Management: manage and scale app campaigns across paid channels (Apple Search Ads, Google App Campaigns, Meta, etc.) with a focus on efficiency and profitability. Analytics & Attribution: partner with data and product teams to build accurate attribution models, measure campaign performance, and identify growth levers. A/B Testing & Experimentation: continuously test creative, messaging, targeting, and offers to improve key KPIs (CPI, CPA, ROAS, agent contact rate). Cross‑Functional Collaboration: work closely with real‑estate operations, sales, and product to align app marketing efforts with lead quality goals and market demand. Qualifications A bachelor's degree plus six+ years of experience managing app campaigns through paid advertising channels with a history of delivering results. Proven success managing 6–7 figure app marketing budgets across multiple paid channels. Expert in using smart analytics tools and MMPs like MobileAppTracking, Appsflyer, Adjust, Google Analytics. Experience scaling both iOS and Android app campaigns in competitive verticals. Experience analyzing post‑install campaign metrics and regularly providing updates to product and engineering teams to improve consumer engagement. Results‑oriented, entrepreneurial mindset with strong project management skills. Experience in a B2C or marketplace environment—real estate, proptech, or local services is a plus. Benefits We offer a generous benefits package including flexible vacation, 12 paid holidays, paid parental leave, sick leave (accrued at 1 hour for every 30 hours worked), medical, dental, vision insurance, flexible spending account, health savings account, life and disability insurance, fertility benefits, Employee Assistance Programs, and 401(k) employer match. EEO Statement Redfin is an equal opportunity employer committed to hiring a diverse workforce. Redfin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination based on race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, and any other characteristic protected by applicable federal, state or local law. If you need accommodation in the application or recruitment process because of a disability or special need, please contact recruitingteam@redfin.com. Redfin encourages individuals with criminal record histories to apply for employment and considers such individuals for employment consistent with the requirements of any applicable fair chance acts, including but not limited to the California, San Francisco and Los Angeles County Fair Chance Acts. #J-18808-Ljbffr