Digital Marketing Analyst, Paid Search

*To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.*Job CategoryMarketing & CommunicationsJob Details****About Salesforce****Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.About the Position:The Analyst, Paid Search plays a vital role in supporting Salesforce’s global paid search efforts, with a focus on campaign execution support, data analysis, and agency coordination. This individual is responsible for assisting in the day-to-day operations of the channel, ensuring that agency partners have the necessary inputs to execute effectively, and compiling performance data to support broader marketing strategies.This is an ideal opportunity for someone with a solid foundation in digital marketing who is eager to learn, execution-focused, and ready to grow their expertise within a high-performing paid search program.Key Responsibilities* Support the relationship between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360.* Assist Product Marketing, Global Field Marketing, and Paid Media Teams by gathering requirements and campaign details to help communicate strategies and objectives to the agency.* Monitor agency execution to ensure it tracks against Salesforce’s goals, budgets, and timelines—reviewing deliverables and providing operational feedback under the guidance of senior team members.* Compile and review campaign performance data via reports and dashboards, identifying basic trends and preparing inputs for monthly and quarterly performance presentations.* Support the design & execution of A/B testing strategies, creative experimentation, and landing page updates by coordinating assets and tracking results.* Coordinate with cross-functional teams (regional marketing, SEO, analytics) to ensure paid search assets and tracking are aligned with broader marketing initiatives.* Conduct regular quality assurance (QA) checks on campaign tracking, naming conventions, and data quality to ensure adherence to brand and legal standards.* Help keep stakeholders informed by preparing routine performance updates and maintaining project documentation.### Required Skills & Experience* 1–3 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries.* Foundational understanding of paid search platforms (Google Ads, Microsoft Ads, SA360) and paid search fundamentals.* Basic understanding of key business performance metrics and marketing measurement frameworks.* Experience working with digital agencies or internal teams to support marketing campaigns.* Ability to analyze performance data and identify basic trends and areas for improvement.* Strong organizational skills with the ability to manage tasks effectively with prioritization guidance.* Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.).* Bachelor’s degree in Marketing, Business, Communications, or a related field.Desired Skills & Experience* Exposure to global or multi-regional paid media campaigns.* Familiarity with Salesforce, B2B buyer journeys, or lead generation concepts.* General understanding of how Paid Search interacts with other channels like SEO and Display.* Solid communication skills with an ability to present data clearly.* Eagerness to learn and ability to adapt to feedback in a fast-paced organization.What Success Looks Like* Collaborating effectively with agency partners and internal stakeholders to support campaign launches.* Ensuring accurate and timely execution of campaign updates and reporting.* Providing reliable data support and basic insights to the senior team.* Successfully prioritizing daily tasks with guidance from management.* Demonstrating a growing understanding of paid search strategy and business impact.Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this .Posting StatementAny employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.### ### ### ### For Washington-based roles, the base salary hiring range for this position is $81,400 to $111,900.### ### ### ### For Illinois based roles, the base salary hiring range for this position is $81,400 to $111,900.
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