Senior Product Marketing Specialist, OCI

Senior Product Marketing Specialist, OCI Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products—Okta Platform and Auth0 Platform—provide secure access, authentication, and automation, placing identity at the core of business security and growth. Join our Customer Identity team to define and execute go-to-market strategies for Okta’s Customer Identity, enabling IT and security teams to create seamless and secure digital experiences. The Opportunity This role drives business and go-to-market activities to support rapid growth of Okta’s Customer Identity. Responsibilities include creating compelling messaging and positioning, launching new features, enabling the field, and partnering with corporate marketing. What You’ll Be Doing Craft and execute product messaging and positioning strategies that clearly articulate the value of Okta Customer Identity to technical and business stakeholders. Champion product positioning, strategic technology and channel partner engagement, customer engagement, validate market messaging and evangelize within and outside the organization. Collaborate with Product Management to align on product vision and lead high-impact product/feature launches with end‑to‑end go‑to‑market planning and execution. Champion the voice of the customer by engaging in regular conversations and validating messaging through ongoing feedback. Partner with Sales and Enablement teams to develop content and tools that support the full sales cycle—including product demos, sales training, and technical content. Work closely with campaign teams to deliver high‑performing, data‑driven programs across digital and field marketing channels. Stay ahead of industry trends and maintain deep knowledge of the CIAM landscape, competitor offerings, and market dynamics. What You’ll Bring to the Role 3+ years of solutions marketing or product marketing experience, preferably in security or SaaS‑focused technology. Proven track record of marketing to a highly technical audience and communicating with technical buyers within enterprises. Proven ability to create product and/or solutions‑specific messaging and content. Strong written and verbal communication and presentation skills. Project management skills to manage multiple priorities in a dynamic environment. Established ability to drive programs from initiation to success. Strong cross‑functional collaboration skills and ability to influence stakeholders. Additional Credit Familiarity with CIAM use cases or experience in the security industry. Comfortable marketing to a mix of IT, marketing, and technical audiences. Compensation & Benefits Annual OTE (On Target Earnings) for California (excluding SF Bay Area), Colorado, Illinois, New York, and Washington: $126,000 – $188,000 USD. Annual OTE for Canada: $99,000 – $149,000 CAD. Benefits include health, dental, and vision insurance, 401(k), flexible spending account, paid leave (including PTO and parental leave), equity (where applicable), and a comprehensive rewards program. Equal Opportunity Employer Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider applicants with arrest and conviction records, consistent with applicable laws. If reasonable accommodation is needed for any part of the application, interview process, or onboarding, please use the provided accommodation request form. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, see our Personnel and Job Candidate Privacy Notice. #J-18808-Ljbffr