Sr. Social Media Coordinator
3 weeks ago
The Opportunity
Our Corporate Communications team is seeking a Sr. Social Media Coordinator to plan, create, and execute social media and other digital content for external audiences. Must have excellent writing and storytelling abilities as well as knowledge of how brands fit in the social space. The ideal person is a blend of creative and strategic thinking that is willing to take on ideation and execution as part of a bigger communications strategy focused on amplifying key corporate initiatives and brand stories across focus social and web communities.
What Your Impact Will Be
KEY RESPONSIBILITIES
Create and ideate social media content for various audiences
Coordinate social executions in collaboration with Mattel brand teams
Write compelling copy that is on-brand and on-strategy
Build on social content strategy for various social platforms
Create social assets that are optimized per social platform
Support social coverage for real-time events (photos and video)
Monitor social platforms to identify activation opportunities
Identify and optimize content opportunities based on social analytics
Digest business, entertainment, corporate, and brand information and distill it into essential components
Support web-related content updates using CMS (as needed)
Provide support and assistance in research (trends, topics) as needed
Collaborate with cross-functional teams in a positive and productive manner
Work on multiple projects at once, sometimes under time-sensitive deadlines
Monitor news for topics relevant to Mattel and Mattel partnerships
Support other social/digital Corporate Communications initiatives as needed
What We’re Looking For
BASIC QUALIFICATIONS
2-3 years of experience managing and creating social media for brand(s) including developing social strategies
Awareness and understanding of social media management, what works, and how to create across platforms like Instagram, TikTok, LinkedIn, Facebook, and Threads
Strategic understanding of the digital and social landscape
Strong resourcefulness and solutions-oriented attitude
Native social platforms editing knowledge and experience creating social stories
Highly organized, positive thinker
Superior communication skills with the ability to interact cross-functionally at all organizational levels
Great command of the English language (grammar, spelling and vocabulary)
Relentless attention to detail
Experience using design software like Adobe Photoshop or Canva
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