Senior Content Strategist

Senior Content Strategist (AEO Experience) Location: Hybrid (NYC Metro preferred) | Full-time Overview Giftogram is a leading platform in the gift, reward, and incentive space, helping businesses of all sizes easily send digital and physical gift cards to employees, customers, and partners. Our mission is to simplify corporate gifting with a seamless, customizable experience. Since our founding in 2012, we’ve grown into one of the top B2B rewards and incentives platforms, serving mid-market companies, nonprofits, and Fortune 500 brands. As we enter our next phase of growth, we’re expanding our marketing team to rethink how people discover and engage with our brand — not just through traditional search engine optimization (SEO), but through modern discovery channels like AI-powered search and answer engines. At Giftogram, we foster a high-energy, collaborative culture where innovative problem-solvers thrive. We believe in building great products, moving fast, and driving measurable impact. Now, we’re looking for a Senior Content Strategist to help us own the answers in our category. Learn more about our product at www.giftogram.com About The Role We’re looking for a strategic, hands-on content leader who understands that search is changing — and knows how to create content that performs in both traditional search engines and AI-driven discovery tools. As our Senior Content Strategist, you’ll develop and execute a modern content strategy focused on Answer Engine Optimization (AEO). This role goes beyond blog posts and landing pages — it’s about structuring and packaging information so that it’s visible, cited, and trusted by search engines, AI assistants, and buyers alike. You’ll collaborate with marketing, sales, and product teams to ensure our content drives awareness, engagement, and conversions. If you thrive at the intersection of editorial strategy, structured data, and AI-era SEO — and you want to help a fast-growing company define the next wave of content marketing — we’d love to hear from you. What You'll Do Lead Content Strategy & Planning — Own the end-to-end content strategy from editorial planning to production workflows across our blog, resource center, landing pages, and sales content. Build and manage a content calendar aligned with product marketing, demand gen, and SEO/AEO goals. Collaborate with internal teams to identify content gaps, prioritize topics, and map them to the customer journey. Create & Optimize for AI-First Discovery Develop AEO-optimized content that directly answers high-intent buyer and user questions. Apply structured content techniques (schema markup, Q&A formatting, featured snippet optimization). Experiment with emerging AI search tools and discovery platforms to extend content reach. Measure, Analyze & Iterate Monitor and analyze performance across organic, AI, and referral channels. Translate insights into action by refining strategy and improving content formats. Stay ahead of evolving search and AEO trends to keep Giftogram competitive. What We're Looking For 5+ years of content strategy experience, ideally at a B2B SaaS company or in a fast-paced marketing team. Expertise in writing and structuring content for both humans and machines. Experience creating content that has ranked in featured snippets, voice search, or been cited by AI assistants (e.g., ChatGPT, Perplexity, SGE). Strong editorial instincts with the ability to simplify complex topics. Familiarity with tools like Clearscope, Surfer, Jasper, or ChatGPT — and how to integrate AI into your workflow. Ability to balance quick-turn execution with long-term brand storytelling. Comfortable working cross-functionally in a startup or growth-stage environment. Bonus Points Experience managing freelance writers or agency partners. Background in journalism, technical writing, or UX writing. Familiarity with structured data, schema markup, or headless CMS frameworks. Published thought leadership on AEO, modern SEO, or AI + content trends. Pay & Benefits In addition to a competitive salary, we offer a comprehensive benefits package, including: Equity opportunities 401(k) plan with company match Medical, dental, and vision insurance Hybrid/flexible work schedule and unlimited PTO We believe in rewarding talent and dedication with a supportive, high-growth environment and benefits that help you thrive — both personally and professionally. Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing, Public Relations, and Writing/Editing #J-18808-Ljbffr