Chief Communications and Marketing Officer

Chief Communications and Marketing OfficerJoin to apply for the Chief Communications and Marketing Officer role at School of Education, University of Wisconsin-Madison.Job SummaryWhat is WIDA? For over 20 years, WIDA has provided a trusted, comprehensive approach to supporting, teaching, and assessing multilingual learners. We are an educational services organization that advances language development and academic achievement for multilingual children in early childhood and grades K-12. We provide educators around the world with high-quality language standards, assessments, professional learning, and research. We are proud to be a part of the Wisconsin Center for Education Research (WCER) within UW-Madison\'s nationally ranked School of Education. Visit https://wida.wisc.edu/about/careers and watch our Introduction to WIDA video to see why WIDA is an incredible place to work.The Chief Communications and Marketing Officer will work with WIDA\'s Executive Director and the senior leadership team on overall strategic priorities and initiatives. In addition, the CCMO will oversee marketing and communications, and will be charged with leveraging WIDA\'s strong brand to further amplify the organization\'s impact; partnering across the organization to ensure that marketing and communications are seamlessly integrated across WIDA\'s core functions; leading a highly effective team of communications and marketing professionals through a period of organizational change and growth; and cementing WIDA\'s role as an important thought leader in multilingualism, reaching relevant audiences, new and old, within and beyond its consortium.The Chief Communications and Marketing Officer will bring deep knowledge of strategic communications, brand identity, best practices in marketing and communications, and a willingness to engage with and embrace WIDA\'s mission in multilingual learning. The successful candidate will have at least seven years of leadership experience in communications-focused roles and a well-developed capacity for strategic thinking, relationship-building, and leading teams of committed mission-driven professionals.Key Job ResponsibilitiesDevelops comprehensive marketing plans that encourage research-based, market-driven programming and outcome evaluation, including cost and effectiveness measures for marketing initiativesBuilds brand identity and awareness for the division among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications effortsAnalyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategiesDirects marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goalsDirects strategic planning initiatives and establishes objectives to ensure appropriate use of financial, administrative, staffing resources, and alignment with the strategic planExercises supervisory authority over at least 2.0 full-time equivalent (FTE) employees, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, and/or approving hours workedDepartment and CompensationDepartment: School of Education / WIDACompensation: Minimum: $140,000 annually; Commensurate with qualifications and experience. This position offers a comprehensive benefits package, including generous paid time off, health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the Wisconsin Retirement System (WRS) pension fund.Required QualificationsAt least seven years of management experience in a communications-focused role, preferably at a large-scale education-related organizationExceptional written and verbal communication skills; strong writing ability and the ability to create communications that instill organizational pride and inspire readersA successful track record of developing and implementing strategic communications plans and a track record of measuring the success of such plansExcellence in organizational management and demonstrated ability to coach staff, lead other leaders, and manage high-performance teamsA proven ability to build relationships and influence outcomes, with and without formal authorityFamiliarity with digital marketing and social media as key parts of comprehensive communications and marketing strategiesExperience managing brand consistency across audiences, ensuring and strengthening its resonance with a broad range of stakeholdersAbility to work within a dynamic, fast-paced, and collaborative environment while driving solutions forwardExcellent professional judgment managing changeEducationBachelor\'s degree required; Advanced Degree preferredHow to ApplyWIDA has engaged Isaacson, Miller for this search. To be considered, inquiries, nominations, and applications should be sent in strict confidence to: https://www.imsearch.com/open-searches/wida/chief-communications-marketing-officerAll applicants are requested to complete the following questionnaire: http://apps.ohr.wisc.edu/eeoquestionnaire/questionnaire.aspxContact InformationJoy Pfeifferhumanresources@wida.wisc.eduInstitutional Statement on DiversityDiversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.For more information on diversity and inclusion on campus, please visit: Diversity and InclusionThe University of Wisconsin-Madison is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, click here.To request a disability or pregnancy-related accommodation for any step in the hiring process, please contact the Divisional Disability Representative (DDR). Employment may require a criminal background check and references to answer questions regarding misconduct, including sexual violence and sexual harassment. The UW System will not reveal the identities of applicants who request confidentiality, except that the identity of the successful candidate will be released.The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department. #J-18808-Ljbffr