Social Media Manager
2 weeks ago
OverviewJoin to apply for the Social Media Manager role at 12th Tribe.This is an IN OFFICE role in our Santa Monica office, so please only apply if that is available to you.ResponsibilitiesPlan, design, implement and monitor social media marketing campaigns.Create, curate and manage social media content, including text, audio, visual and multimedia formats.Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.Track social media campaigns’ key performance metrics to maximize results and report progress to management.Produce and Direct PhotoshootsOversee final edits from photoshoots to ensure final product is passed along to MerchandisingCreate and oversee Marketing briefs for E-mails, Ads, Web and Social.Manage budgets across content creation platformsWork cross functionally with Buying and MerchandisingStaying up to date on current social media trends and implement them for the brandEnsure the delivery of successful campaigns while supporting business critical KPIsAnalyze how effective our content and programming is, while making recommendations for improvement based on insights and trendsManage performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teamsUnderstanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite quality community growthRequired SkillsMinimum 7 years of social media management experienceBachelor's degree in business, marketing, journalism, public relations or related fieldProfessional certification in Google Analytics strongly preferredProficient using multi-social posting programs such as Hootsuite and HubSpotStrong computer skills using Microsoft Office and Adobe SuitesGeneral knowledge of Search Engine Optimization and internet ranking for web contentRelevant experience determining a target audience and how to cater unique marketing campaigns to capture their attentionStrong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreachAbility to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at onceA natural "people person," skilled at building and nurturing relationships, and balancing many prioritiesFluency with analytics and SEOKnowledge in the KOL (INFLUENCER) landscapeFamiliarity with online analytical tools and social scheduling applications, such as: Dash Hudson, Tribe Dynamics, and Google AnalyticsStrong verbal, written, and interpersonal skillsNatural storyteller who understands the brand DNA, voice, and aestheticsStrong understanding of and interest in the fashion spaceExperience in visual storytelling on social mediaSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesApparel & Fashion #J-18808-Ljbffr
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