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Manager, Digital Tag Management

2 months ago

Feasterville, United States Comcast Corporation Full time
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Campaign Operations is searching for an experienced and dynamic individual (Manager, Tag Management) to lead our tag implementation projects and drive the strategic deployment of Adobe Launch across our digital properties. The ideal candidate will be a subject matter expert in tag management processes and have extensive hands-on experience with Adobe Launch, a deep understanding of tag management systems (TMS), and proven leadership skills to manage multiple tag management projects

Job Description

What You’ll Do:

  • Work cross-functionally to define tagging strategy and capture tagging requirements based off analytics and reporting needs.
  • Manage the implementation and maintenance of tags using Adobe Launch, ensuring data accuracy and consistency across all digital channels and reporting teams.
  • Continuously look for opportunities to optimize tags to enable the best end-user site experience.
  • Collaborate with our marketing, media, technology, digital, reporting, analytics and operations teams to ensure all tags are implemented properly.
  • Foster and encourage a collaborative and high-performance work environment.
  • Oversee Comcast India Engineering Center (CIEC) team workload, ensuring timely and accurate implementation of tags across all digital properties.
  • Develop and execute a strategic plan for tag management, ensuring alignment with business objectives, reporting and analytics requirements as well as marketing goals.
  • Serve as the subject matter expert on tag management.
  • Stay up-to-date with latest developments in tag management systems and digital analytics technologies.
  • Troubleshoot and resolve issues related to tag deployment, data collection, and tag performance.
  • Lead and manage multiple tagging projects simultaneously, ensuring on-time delivery and adherence to quality standards.
  • Regularly communicate project status, risks, and issues to all stakeholders and senior management.
  • Establish and maintain standard operating procedures with clearly defined SLAs.
  • Work closely with the analytics teams to monitor and analyze tag performance, providing recommendations for optimization and continuous improvement.
  • Other duties and responsibilities as assigned

What You’ll Need:

  • Education and Experience:

o Bachelor’s Degree or equivalent is ideal

o 2+ years hands-on experience with managing tagging implementations. Preferably with Adobe Launch or similar tag management platforms.

  • Must have strong working knowledge of web technologies (Javascript, Jquery, HTML and CSS) and their role in tag implementation.
  • Must have experience working in a tag management platform. (e.g. Adobe Launch, Ensighten Manage, Google Tag Manager)
  • Hands-on experience with analytics platforms (e.g. Adobe Analytics) and how tags are set up to pass data to Adobe Analytics for reporting.
  • Experience with data layer design, implementation and how to leverage it for the purposes of tag management.
  • Must have strong working knowledge of tools and scripting languages.
  • Experience migrating to Adobe’s WebSDK and strong understanding of Martech platforms will be helpful.
  • Experience managing and leading a high performing team
  • Familiarity with marketing best practices, including responsive design, personalization, and dynamic content
  • Familiarity with privacy regulations (e.g. GDPR, CCPA) and their impact on data collection and tag management
  • Quickly understands complex systems and processes
  • Attention to detail with strong project management skills, delivering on time
  • Demonstrated track record of building and optimizing cross-channel customer and prospect journeys
  • Creative problem solver, shows perseverance when presented with barriers
  • Must be approachable and a strong team player
  • Self-starter, works well under pressure and tight deadlines
  • Strong technical, written and communication skills are a must
  • Proven ability to communicate and build cross functional relationships.

#EBICareers


Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.


Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.



Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.


Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years