Nursing Home Marketer

COMPREHENSIVE AT WILLIAMSVILLE is a Skilled Nursing Facility dedicated to providing exceptional care and support to our residents. We prioritize compassion, professionalism, and excellence in everything we do. As we continue to expand and grow, we are seeking a dynamic individual to join our team as a Full Time Marketer.

We are looking for an experienced, driven, and passionate Nursing Home Marketer to join our team. In this role, you will be responsible for establishing and nurturing relationships with Hospital Case Managers and physicians to drive referrals to our facility. Your primary goal will be to increase census and contribute to building a reputable reputation for our facility within the healthcare community.

Responsibilities:

• Develop and implement strategic marketing plans to target Hospital Case Managers, physicians, and the Senior Population.
• Establish and maintain strong relationships with Hospital Case Managers and physicians through regular communication, meetings, and networking events.
• Demonstrate good bedside manner and meet with potential patients along with their families to market our facility to them.
• Educate healthcare professionals about the services and amenities offered at our Nursing Home.
• Collaborate with the admissions team to facilitate the referral and admission process for new residents.
• Analyze market trends and competitor activities to identify opportunities for growth and differentiation.
• Represent our facility at trade shows, and community events to enhance brand visibility and reputation.

Qualifications:

• Proven experience in healthcare marketing, with a focus on Skilled Nursing Facilities preferred.
• Strong communication and interpersonal skills, with the ability to articulate the value proposition of our facility effectively.
• Excellent networking and relationship-building abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Results-oriented mindset with a track record of driving referral volume and census growth.
• Ability to interact with potential patients and their families in a compassionate and empathetic manner.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive healthcare benefits package.
• Opportunities for advancement.
• Positive and supportive work environment with a focus on teamwork and collaboration.
• Be a part of a great Team of professionals dedicated to providing a quality experience to the residents of our home

How to Apply: If you are a motivated individual who thrives in a challenging and rewarding environment, we want to hear from you Please submit your resume and a cover letter outlining your qualifications and why you are the ideal candidate for this position.