Physician Liaison, Northshore
2 weeks ago
Mary Bird Perkins Cancer Center is Louisiana's leading cancer care organization, caring for more patients each year than any other facility in the region. And with strategic hospital and physician partnerships, we are delivering on our mission to improve survivorship and lessen the burden of cancer.
Mary Bird Perkins and its partners work together to provide state-of-the-art treatments and unparalleled collaborative, comprehensive cancer services. This culture of innovation helps attract the best cancer minds in the country, from expert physicians and highly specialized scientists to forward-thinking leaders in supportive care and other disciplines.
Together, with our hospital and physician partners, we are one-hundred percent focused on cancer care.
Why Join Us? We are looking for talented and highly-motivated individuals who demonstrate a natural desire to support the meaningful work of community oncologists and the patients we serve.
Job Description:
SCOPE: The Physician Liaison is responsible for devising and implementing a strategic plan to maintain and increase referrals from healthcare providers within their designated territory. This role heavily emphasizes the use of data for analysis, targeted outreach, and territorial expansion. The Physician Liaison must achieve predetermined growth objectives within their specified region, demonstrating a thorough grasp of the oncology landscape.
FUNCTIONS:
1. Initiate and maintain regular communication with referring providers through various channels including peer-to-peer interactions, routine or follow-up visits, emails, and phone calls.
2. Serve as the point of contact and liaison partner to MBPCC physicians in designated territory, working collaboratively to highlight the Cancer Center's expertise.
3. Utilize Salesforce and OneAnalytics to analyze market trends, monitor referral activity, develop territory plan, and track new patient growth.
4. Collaborate with counterparts in marketing & communications to ensure timely, brand-focused messaging is deployed to providers
QUALIFICATIONS:
Bachelor's degree in business, marketing, communications, healthcare management, or related fields required
2-5 years of relevant experience within oncology or healthcare industry required
Must be available to attend community events and sponsored functions as needed
Must be highly-organized and detail-oriented; Excellent written and verbal communication skills
SPECIALIZED KNOWLEDGE:
Proficient with monitoring CRM and market analytics data, preferably via Salesforce platform;
Ability to pull general analytical territory reports associated with the appropriate reporting tools and job functions; Comfortable travelling within a < 100 mile radius weekly.
Strong knowledge of the oncology landscape and experience in physician relations a plus.
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