Marketing Specialist, Adult Education

3 weeks ago

Spokane, United States Whitworth University Full time

Position Summary

As the Marketing Specialist at Whitworth University, you'll spearhead the creation and implementation of dynamic marketing strategies tailored to our graduate and continuing studies programs. Your role involves coordinating advertising campaigns, boosting brand visibility, crafting compelling marketing materials, supporting enrollment communications, and enhancing our online presence to drive admissions for graduate and continuing studies programs.

Core Responsibilities

Coordinate Projects | 40%

* Coordinate marketing initiatives and move projects forward to completion, working with agency and/or director, and university marketing and communications to meet project deadlines and budgets.
* Work with departments to develop and update marketing collateral consistent with brand design, with approval from university marketing & communications, and to meet department objectives.
* Monitor inventory of marketing collateral; oversee production of marketing collateral to ensure quality control.
* Meet timeline and parameters for marketing/publications projects, working with the department to establish desired outcomes.
* Monitor and track marketing budgets for graduate and continuing studies, agency-related expenses, and monthly expenses; submit monthly payment requests and reconcile monthly budget reports after approval by the director.
* Monitor day-to-day activities of graduate, continuing studies, and military/veterans marketing and communications.

Web and Online Media Strategies | 30%

* Identify and utilize appropriate metrics, such as web analytics, to measure and track the success of communication and advertising initiatives.
* Write and generate original content for graduate and continuing studies websites and online/digital media strategies, working with the marketing and communications department, as well as program directors and staff to improve overall user experience and conversions.
* Enhance SEO (search engine optimization) and other media strategies, working with agency and university marketing and communications offices to increase web traffic.
* Initiate and maintain website changes in CMS; write and generate original content for web pages.

Content and Creative | 25%

* Write, edit and proof copy for marketing materials, including collateral, media, and web text; oversee editing process in cooperation with university marketing & communications.
* Initiate and implement periodic updates for marketing materials, including photos, print materials, web edits, and general marketing materials.
* Implement new program launches and/or special campaigns.
* Develop strategic inquiry-to-admission funnel materials for grad/CS programs, working with the director and departments to ensure program admission goals are met.
* Ensure coordination and consistency of messaging between various admissions funnels.

Other | 5%

* Assist with events and special projects.
* Other duties as assigned.

Qualifications | Knowledge, Skills, and Abilities

Education

* Associates degree is preferred and Whitworth considers candidates with a wide range of educational backgrounds. We value the skills and knowledge candidates bring to Whitworth, regardless of the paths they have taken to acquire them.



Experience

* One or more years of related work experience or an equivalent combination of education and/or experience.
* Experience/proficiency in using computers for work processing and marketing-related purposes.

Whitworth Values

* Demonstrated growth in cultural competence, awareness of societal and structural inequities and proven experience in effectively establishing relationships and positive communications with students and other constituents across multiple dimensions of diversity including, but not limited to, race, gender, varying abilities, nationality, sexual orientation, gender identity, class or religious perspectives.
* A personal commitment to the Christian faith and to the integration of faith and learning.
* A commitment to the educational mission of Whitworth University as a comprehensive Christian liberal arts university affiliated with the Presbyterian church.

Skills and Abilities

* Demonstrated effective oral and written communication skills.
* Experience in managing multiple projects and meeting tight deadlines.
* Demonstrated knowledge and ability to create and produce marketing materials for print, web, and other media outlets
* Interpersonal and organizational skills.
* Ability to work with confidential information.
* Ability to work as part of a team.

Preferred

* Associate or Bachelors degree.

Position Details

Schedule

Full time | 12 months | 40 hours per week

There are flexible work options after initial training for the position.

A background check and sexual misconduct check will be required of the successful candidate. A resume, cover letter, faith statement, names, email addresses, and phone numbers of at least three (3) professional references will also be required.

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