Associate Manager, Performance Marketing

3 weeks ago

Minneapolis, United States NBC Universal Full time

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBC Sports Next is where sports and technology intersect. We're fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology. We're a subdivision of NBC Sports and home to leading technology platforms and digital applications for Youth & Recreational Sports; Golf; and Emerging Media.

At NBC Sports Next, we equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; SportsEngine Play, the first ever streaming service for youth and amateur sports, GolfNow, the leading online tee time marketplace and provider of golf course operations technology; and GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, instructional content and more.

Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming. We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry's best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.

Job Description

The Associate Manager, Performance Marketing position will play an integral part of the Performance Marketing team executing highly visible campaigns for several key brands across NBC Sports Next and Fandango. This position will help manage the execution, analysis, and optimization of multiple paid marketing campaigns across several ad platforms. This position will work closely with leadership to identify and manage areas of opportunity to optimize towards primary KPIs and OKRs. The ideal candidate will bring the skills necessary to apply industry best practices and incorporate data-driven strategies across all areas of paid marketing.

Job Duties

* Execute and manage paid marketing campaigns that align with business objectives.
* Thorough understanding of multiple core advertising platforms including hands-on experience with paid advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, etc.
* Proficiency in using marketing automation tools, analytics platforms such as Google and Adobe, and ad management platforms is preferred. Candidates should stay updated with the latest technologies and trends in digital marketing.
* Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across digital marketing tactics.
* Collaborate with Sr. Manager, Digital Marketing Optimization to develop and execute best in case paid social and search campaigns.
* Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks. Ability to prioritize is essential.
* Ability to launch campaigns from the ground-up, including research, competitive analysis, audience ideation and technical best-practice by ad platform.

Qualifications

Basic Qualifications

* Bachelors' degree in Marketing or a related field
* 3+ years of relevant business experience with a strong focus on paid search & paid social
* Strong understanding and application of PPC principles, tools & methodology.
* Excellent analytical, prioritization, organizational, and quantitative skills.
* Proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics)

Desired Characteristics

* Familiarity and passion for movies and the entertainment industry
* Basic understanding of core SEO principles and the relationship between PPC and SEO
* Passion for analytics and digital marketing

Additional Job Requirements

* This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.

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