Automotive Product Line Manager

3 weeks ago


Daphne, United States BBB Industries LLC Full time

Position Summary

* Reporting to the Director of Product Management this position is responsible for developing the overall strategy and direction for the product line(s) assigned that will maximize sales and profit for BBB both today and in the future. Key to this strategy is a keen understanding of the market through industry research, competitive benchmarking, technology advancements and customer needs. The position requires lead by example as you are the champion of key product lines and aftermarket opportunities.

Job Duties

* Develop and execute the overall strategy for the product line(s) assigned that deliver results that
* outpace the market.
* Responsible for providing periodic reviews of BBB Industries competitive position in the market and
* recommendations to achieve the Business Unit goals.
* Develop product roadmaps and individual product strategies to navigate the new aftermarket
* technologies introduced by OEM. Providing key insights to timing of aftermarket impacts through
* industry research and market research from key data suppliers and partners.
* Using the collective competitive and market/industry intelligence; compile an active list of potential new
* products and part numbers within the Business Unit to maximize segment growth and profitability. Use
* the list of potential new part numbers to ensure best in class availability.
* Using the New Product Launch Process; determine the feasibility of potential new part numbers or
* products in the context of the market demand, pricing and competitive offerings to maximize revenue
* growth and profitability as well as drive sourcing/procuring of samples for R&D.
* In collaboration with the Engineering, Sales and Category Management, use BBB and industry and
* market data to determine product lifecycle stages to properly manage the product from introduction
* through end of life.
* Work closely with engineering to deliver high quality differentiated products to the market that position
* BBB in a favourable position vs. the competition.
* Maintain competitive part number interchanges for consistency and accuracy.
* Interact with sales teams, category management, pricing team, engineering team, content team,
* technical service and customer service to gather and distribute information.
* Collaborate with commercial team to develop profitable business cases for customer
* opportunities and drive the strategy to win new business
* Demonstrates clear thinking regarding forecast drivers, forecast business impacts, and drives to accurate forecasts.
* Participate in data maintenance activities in support of the companys ERP system. Support Marketing Managers with key messaging to our end consumers, buyers, and commercial teams.

Minimum Qualifications

* Bachelors degree with a strong emphasis toward Technical/Marketing/Business
* Disciplines.



Required Qualifications

5+ years of experience in OE or Automotive Aftermarket market OR, 5+ years of product management for consumer goods

Experience in working with B2B buyers and B2B management

Strong overall computer skills Web, Email, FTP, MS Office 365

Excellent written and verbal communication skills, attention to detail

Deep understanding of automotive aftermarket fundamentals, customers, and

key relevant insights (needs, attitudes and values, habits and practices)

P&L review and budget creation

Preferred Experience

* Strong understanding of braking systems both Hydraulic and Electronic
* Brake Caliper and Friction product line management
* Ability to read engineering blueprints/drawing
* Ability to read BOM exposure to Materials department and Materials functions within a manufacturing environment.
* Bi-lingual language: English & Spanish
* Experience in a project or team leadership role with proven ability to influence cross-functional teams without formal authority
* Process driven; proven track record of leading projects involving a high level of
* complexity
* Strong analytical skills; make educated decisions considering the relative costs
* and benefits of potential actions
* Problem solver; capable of finding creative solutions and ingenuity to overcome
* obstacles
* Desire to expand personal competencies and capabilities through education and organizational development



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