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Physician Liaison
4 months ago
ESSENTIAL RESPONSIBILITIES:
- Identify referral sources and maintain and grow physician referrals through on-site visits to (OB/GYN) referring office, networking events, trade shows, community functions and patient education/outreach events that align with current strategies of the practice
- Continually share feedback from the market to initiate, in conjunction with the appropriate managers, operations-based changes in our services to better serve our referring offices
- Build strong partnerships with referring and non referring offices
- Point of contact for ordering of marketing materials for the clinics and the field
- Identify and monitor competitor activities and efforts within the area
- Support established metrics and measures of success for all local referral efforts
- Develop and implement regular strategic plans to increase referrals
- Keep a pulse on the clinics new consults scheduled every week, no show rate and trends
- Identify referral patterns and create strategic plans to respond to trends
- Daily document visits in the CRM
- Have a solid understanding of the infertility journey demonstrating expertise
- Can articulate the many points of difference we have as it relates to the patient experience
- Contribute to team effort by maintaining an excellent rapport and working relationship between patient services, other departments within practice and the Prelude Network
Digital- Website
- Website maintenance (edits, fresh content, etc)
- Lead point of contact in relationship with digital vendors/agencies
- Social (FB/Meta, IG, TikTok, etc)
- Organic content creation
- Collaboration with PCRM and corporate marketing and sales
- Planning and execution of social content (e.g. Infertility Awareness Week, etc)
- Reputation Management
- Lead point of contact in relationship with digital vendors/agencies
- Creation of new opportunities for patient reviews
- Website
- Special projects
- Assist with execution of special events e.g. Annual Fertility Symposium (virtual or hybrid event) or appearances at conferences and other marketing opportunities
- Lead point of contact in relationships with outside marketing agencies and/or vendors
- Lead point of contact in relationships with local community groups (eg. GOGS, Men Having Babies, various women's societies, etc)
- Leads all aspects of patient-focused community events
- Other duties as assigned, and in keeping with Prelude's policies, procedures, compliance, standards of patient care and/or initiatives toward continuous improvement at the individual and organizational level
KNOWLEDGE AND SKILLS:
- Bachelor's degree or higher in marketing or related field
- Minimum of five (5) years' experience working with physicians/providers, medical practice office staff, or other medical specialties
- Previous experience in the fertility industry and/or interfacing with OB/GYNs preferred
- Outgoing personality with superior oral and written communication skills
- Self-starter who works independently and as a member of a team, taking initiative and meeting objective
Inception offers fantastic benefits to our team (Family members):
- FREE employee only coverage option for the medical, dental and vision plans plus FREE basic life insurance, EAP and long-term disability insurance
- Adoption assistance and fertility benefits
- Maternity and paternity/partner paid leave
- 401k with generous match
- 11 Company-paid holidays (one floating holiday)
- PTO starting at 18 days/year
- Family member recognition program
- Continuing education/professional development reimbursement and time off
- Family member referral program