Chief Marketing Officer

Salary range: $140,000 - $220,000Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.Key ResponsibilitiesStrategic LeadershipDevelop and implement comprehensive marketing strategy aligned with company vision and business goalsLead brand positioning and messaging to differentiate AL Homes in the competitive real estate marketDrive customer acquisition and retention strategies across all market segmentsEstablish marketing KPIs and metrics to measure effectiveness and ROIBrand ManagementOversee brand development, ensuring consistent messaging across all channels and touchpointsBuild and maintain AL Homes' reputation as a trusted residential real estate providerManage brand partnerships and strategic alliances to expand market reachPublic Relations & Corporate CommunicationsDevelop and execute comprehensive PR strategy to enhance brand reputation and visibilityBuild and maintain relationships with key media outlets, journalists, and industry influencersLead crisis communication planning and management to protect brand reputationOversee press release creation, media pitching, and press conference coordinationManage corporate communications including executive positioning and thought leadershipServe as primary brand spokesperson or designate appropriate spokespeopleCoordinate community relations initiatives and corporate social responsibility communicationsMonitor media coverage and manage reputation management across traditional and social mediaDevelop strategic partnerships with PR agencies and media consultants as neededDigital Marketing & InnovationLead digital transformation initiatives including website, social media, and digital advertisingImplement data-driven marketing approaches using analytics and market insightsExplore emerging technologies and platforms to maintain competitive advantageOversee CRM systems and marketing automation toolsManage social media reputation and engagement strategiesTeam LeadershipBuild, mentor, and manage a high-performing marketing team including PR professionalsFoster a culture of creativity, collaboration, and continuous improvementAllocate resources effectively across marketing, PR, and communications initiativesMarket IntelligenceConduct market research to understand customer needs, preferences, and buying behaviorsMonitor industry trends, competitor activities, and market opportunitiesProvide insights to inform product development and business strategyTrack and analyze PR metrics including media impressions, share of voice, and sentimentInternal CommunicationsOversee internal communication strategy to ensure employee alignment and engagementManage executive communications and company-wide messagingCoordinate with HR on employer branding and recruitment marketing initiativesBudget ManagementDevelop and manage marketing and PR budget, ensuring optimal allocation of resourcesMonitor spending and demonstrate clear ROI on marketing and PR investmentsRequired Qualifications:Education & ExperienceBachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field (MBA preferred)10+ years of progressive marketing experience, with at least 5 years in senior leadership rolesMinimum 5 years of strategic PR and corporate communications experienceProven experience in real estate, homebuilding, or related industries strongly preferredDemonstrated success managing media relations and securing positive press coverageSkills & CompetenciesDemonstrated success in developing and executing comprehensive marketing and PR strategiesStrong media relations skills with established network of journalist contactsExcellent crisis management and issues management capabilitiesOutstanding written and verbal communication skills, including speechwritingStrong understanding of both traditional and digital marketing channelsExcellent leadership and team management capabilitiesData-driven decision maker with strong analytical skillsExperience with PR measurement tools and media monitoring platformsExperience with marketing technology platforms and toolsBudget management and financial acumenStrategic thinker with creative problem-solving abilitiesPersonal AttributesVisionary leader with entrepreneurial mindsetResults-oriented with track record of driving growthCollaborative and able to work cross-functionallyAdaptable and thrives in fast-paced environmentsHigh integrity and ethical standardsPoised and articulate public speakerStrong relationship builder with internal and external stakeholdersQualificationsExperience with homebuilder or residential real estate marketing and PRKnowledge of local real estate markets and trendsEstablished network within the real estate industry and media landscapeExperience with customer experience and journey mappingFamiliarity with sustainable/green building marketing and communicationsCrisis communication experience in corporate settingsAwards or recognition for marketing or PR campaignsMust have homes builder industry marketing experience.