Senior Art Director, Demand Gen
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In this senior, IC role you shape visual storytelling for Okta’s global demand-gen efforts, blending brand excellence with performance marketing. You lead concepting and end-to-end art direction across campaigns for AI, identity, and developer platforms, guiding prospects through complex journeys and driving pipeline growth. You’ll work closely with demand gen and copy teams to scale assets, uphold brand standards, and iterate using data. This is a high-impact role at a fast-moving, mission-driven company.
Compensation / Benefits
- equity
- bonus
- health/dental/vision insurance
- 401(k)
- flexible spending account
- paid leave
Responsibilities
- Lead campaign art direction for global demand-gen initiatives with clear visual identity and design standards
- Direct end-to-end digital systems: multi-channel asset suites across conversion funnel (paid, landing pages, product tours, gated reports, email journeys)
- Collaborate with Growth Strategy teams to translate briefs, targets, and concepts into visuals
- Analyze performance data (A/B tests, heatmaps) and iterate designs accordingly
- Scale brand guidelines into high-conversion channels while maintaining accessibility and responsive web standards
- Create reusable design toolkits (Figma components, templates, layout systems) for rapid production
- Foster collaboration with copywriters, motion designers, web producers, and external agencies
Key requirements
- 6+ years in art direction or senior visual design
- Strong portfolio demonstrating typography, visual hierarchy, and modular systems across digital touchpoints
- Deep understanding of UX/UI, mobile-first design, and CRO methodologies xhuatnn
- Proficiency in Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Data-informed approach with experience in evaluating performance metrics and A/B testing
- Excellent communication and storytelling skills with stakeholders across marketing, product, and partners
- Collaborative, proactive mindset with mentoring experience for junior designers
- collaborative mindset
- strong storytelling
- proactive self-starter
- Figma
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- UX/UI best practices
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