AVP Head of Partner and Direct Sales Channel
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In this role you will lead the Growth Strategy for Affinity’s sponsor and partner channels, steering profitable expansion across Financial Institutions, Retail, Alumni, Professional and Special Interest segments. You’ll shape and execute partnerships, negotiate strategic deals, and build a scalable, data-enabled sales engine. You will lead a high-performing team and collaborate across functions to deliver sustainable revenue and value for major brands. This is an opportunity to influence enterprise priorities and transform partner value at scale.
Compensation / Benefits
- hybrid work
- incentive compensation
- health, dental, vision
- retirement plans
- paid time off
- inclusive work environment
Responsibilities
- Define and execute segment growth strategy with P&L accountability
- Expand and deepen strategic partnerships with sponsors, associations, and Affinity partners
- Lead partner acquisition, complex negotiations, and business development to boost penetration, activation, retention, and lifetime value
- Shape partner propositions by aligning pricing, underwriting, product, marketing, and service strategy
- Drive a scalable, data-enabled sales engine using analytics, CRM, and AI-enabled capabilities
- Lead, coach and develop a high-performing commercial team with clear priorities and accountability
- Embed Challenger Sales framework and disciplined performance management to elevate partner conversations and results
Key requirements
- Senior-level national sales leadership with accountability for profitable growth across multiple markets or partner segments
- Progressive leadership across insurance/financial services/partnerships or distribution with track record of profitable growth at scale
- Ability to set enterprise-level commercial strategy and xhuatnn translate growth objectives into results
- Proven success shaping strategic partnerships and managing executive relationships across varied partner models
- Strong commercial and financial acumen including forecasting, planning, and change leadership
- Exceptional communication and stakeholder management skills to align cross-functional teams
- Deep understanding of the Canadian insurance and financial services landscape and evolving distribution models
- exceptional communication
- influencing
- stakeholder management
- data analytics
- CRM
- AI-enabled capabilities
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