Senior Product Marketing Manager, Vertical Solutions
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The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
In this role, you will shape Cresta’s industry storytelling for Travel & Hospitality, Telecommunications, and beyond, building a scalable vertical GTM that accelerates revenue. You’ll partner with product, sales, and solutions to translate platform capabilities into credible narratives for buyers and executives. You’ll lead a repeatable vertical framework, establish thought leadership, and drive market understanding through content, events, and customer stories. This is a high-impact, cross-functional role at a fast-growing AI company. You’ll help prioritize roadmap signals with a data-driven perspective and deliver measurable field impact.
Compensation / Benefits
- comprehensive benefits package
- remote work options
- paid parental leave
- retirement savings plan
- flexible PTO
- wellness and stipends
Responsibilities
- Develop and refine vertical positioning and messaging for multiple industries
- Build a repeatable vertical playbook with narratives, personas, use cases, proof points, and enablement
- Establish Cresta as a thought leader through content, events, analyst engagement, and customer storytelling
- Create and maintain deep buyer personas for each vertical
- Collaborate with product, sales, solutions, and marketing to implement industry-specific GTM strategies
- Launch new product capabilities with industry-focused sales enablement and materials
- Provide a data-driven view of wins/losses by industry to influence roadmap and vertical investment
- Operate in a fast-paced, hands-on manner to win across high-impact industries
Key requirements
- 7+ years in product marketing xhuatnn or solutions marketing
- Experience covering multiple industries with mature multi-vertical GTM
- Domain knowledge in Travel & Hospitality or Telecommunications
- Cross-functional project leadership
- Excellent executive-level communication and data-driven market analysis skills
- Bachelor’s degree in Marketing, Business Administration, or related field (or equivalent)
- cross-functional collaboration
- strong communication
- executive presence
- market analysis
- persona development
- GTM strategy
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