ABM Manager

Job Description:

Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.

Title: ABM Manager
Location: Tampa Bay, FL

We are Systal: a global managed network, cloud and security transformation specialist.

We provide complex and strategic technology services for enterprise businesses, managing 200,000+ assets across 93 countries. These services help our customers achieve strategic technology transformation and maximise the business value, security and innovative potential of their IT infrastructure

Position Overview

Systal is hiring an ABM Manager to own account-based marketing globally, starting with 1:few vertical cluster campaigns across North America and the UK and growing into 1:1 strategic account plays as the program matures. This role partners closely with regional and vertical sales pods to select target accounts.

Key Responsibilities

Account strategy and selection

Build and maintain target account lists across the UK and US, using firmographic, technographic, and intent data to prioritize accounts by fit and buying signal
Build out 1:few vertical cluster segments first, then tier a smaller set of accounts into 1:1 strategic plays as the program matures
Own operation of HG Insights and the account de-anonymization platform for account identification and signal monitoring

Campaign execution

Design and run multi-channel ABM campaigns into target accounts, including paid, direct mail, personalized content, and executive outreach
Develop account and vertical specific messaging and ROI narratives with sales and subject matter experts
Brief and direct outsourced content or creative agency support for account specific assets
Execute ABM program spend, including advertising, direct mail, and account-based event costs, against a set budget

Field and named-account events

Own execution of account-based field events, executive dinners, and roundtables for named strategic accounts as the program grows into 1:1, from planning through follow-up

Sales partnership

Partner directly with regional and vertical sales pods on account selection, messaging, and outreach cadence
Align with sales on account handoff, keeping strategic accounts moving through joint account plans rather than a standard funnel handoff

Reporting

Report on account-level engagement, target account penetration, and pipeline generated within the target account list

Qualifications

5 or more years of B2B ABM experience, with strong 1:few vertical or cluster campaign experience; 1:1 strategic account xhuatnn experience a plus as the role grows into it
Experience selling into complex, enterprise accounts with long sales cycles and multiple stakeholders, ideally in services or solution-led businesses rather than pure self-serve SaaS
Hands-on experience with technographic, intent, or account identification platforms (HG Insights or website de-anonymization tools a plus)
Experience partnering directly with sales on account selection and joint account planning
Comfortable operating across multiple regions, coordinating with sales pods in both the UK and US
Experience planning and executing account-based field events or executive engagements
Strong narrative and messaging instincts, able to translate a services outcome into an account-specific pitch
Hands-on experience with HubSpot or a similar marketing automation platform is a plus