Go-To-Market Product Marketing Manager

2 weeks ago

Portland, United States Cambia Health Solutions Full time


Go-To-Market Product Marketing Manager

Open to residents of OR, WA, ID and UT (remote or hybrid depending on location within the 4 states)







Primary Job Purpose

Product Go-To-Market Manager I facilitatesend-to-end go-to-market activities for new health plan product rollouts and existing product sustainment. Supports products for various brands, lines of business, and state-based markets.

Serves as the intersection between the Product Development team and internal/external partners, stakeholders, and support staff in areas such as Marketing, Strategic Communications, and Sales. Responsible for effectively communicating the features, benefits and unique selling proposition of products and services to achieve targeted department goals.

Directly supports membership acquisition and retention goals through developing and/or executing effective product sales strategy and tactics, channel management and support, product training and the ongoing management and coordination of retention and communication touch points across each market.

Preferred Key Experience:

  • Familiarity with Federal Employee Program (FEP) or Medicare

  • Experience with health plan, delivery, or producer/broker side would be desired

  • Product management/development

  • Data analysis



General Functions and Outcomes

  • Works closely with Product Managers to understand and effectively communicate the features, benefits, and unique selling proposition of products and services.

  • Coordinates the development of marketing collateral, sales support materials, internal sales trainings and external presentations to brokers, employer groups, consultants and others with the goal of accurate representation both internally and externally.

  • Maintains and tracks product resource materials to ensure accuracy and timeliness of information to Sales, Marketing, Customer Service and other internal departments as well as tracking content on our public websites for Producers, Employers and Members.

  • Supports ongoing product marketing and communication sustainment throughout the product lifecycle.



Minimum Requirements

  • Demonstrated business aptitude and general understanding of the healthcare, health insurance, and/or employee benefits industry.

  • Knowledge of product marketing/go-to-market principles and track record of creating successful product marketing/go-to-market communications, campaigns, and/or strategies that balance consumer needs, business goals, and relevant constraints.

  • Strong written and verbal communication skills, with demonstrated experience in crafting concise, relevant and compelling communications in a variety of formats for diverse audiences, including executive-level documents and presentations.

  • Effective project management skills including planning, organizing and administration of multi-functional work responsibilities. Proven ability to manage multiple, diverse and/or complex projects and deadlines.

  • Ability to work within diverse cross-functional teams and/or operate independently to navigate highly complex and sensitive organizational issues with diplomacy and persuasiveness.

  • Demonstrated proficiency with MS Office products (specifically PowerPoint) and other corporate software as required.



Normally to be proficient in the competencies listed above

Product Go-To-Market Manager I: BA/BS in Marketing, Communications, Business Administration or relevant field, plus 5 years of experience in marketing, marketing communications, sales, field support, or product management with 1-2 years of experience in healthcare or insurance industry; or an equivalent combination of education and experience.

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