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Social Media Associate

1 month ago

Short Hills, United States Tradesk Securities,Inc Full time
About Tradesk:
Tradesk is on a mission to make investing accessible and engaging for everyone. We’re looking for a dynamic Social Media Associate to help build our social presence, increase audience engagement, and optimize both organic and paid campaigns.
Role Overview:
The Social Media Associate, reporting to the Marketing Director, will play a crucial role in supporting Tradesk’s brand and engagement strategy across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter (X), YouTube, Reddit, and TikTok. In this role, you will be responsible for both organic and paid campaign management, community engagement, and reporting, while collaborating closely with the Media Content Creator and other cross-functional teams. This role will require strong planning, data analysis, and creative skills to drive meaningful results, develop audience growth strategies, and ensure brand alignment across all social channels. You’ll be at the center of Tradesk’s digital engagement, helping build a cohesive social presence that resonates with users and aligns with broader marketing initiatives.

Key Responsibilities:

Organic Growth & Audience Engagement:
  • Develop and execute strategies to grow Tradesk’s organic followers and engagement across all platforms, leveraging trends and audience insights.
  • Engage with the community through daily monitoring, responding to comments, and driving conversation to maintain a positive and active online presence.
  • Ensure all published content is has been reviewed and approved by compliance team and aligns with Tradesk’s brand standards.
  • Collaborate with the marketing team to review and approve content prior to publishing, maintaining best practices that celebrate diversity, inclusivity, and social-first thinking.

Campaign Management & Ad Performance:
  • Plan, execute, and optimize both organic and paid digital advertising campaigns across Google, YouTube, Meta, and TikTok.
  • Develop tracking and trafficking processes with internal and external stakeholders to monitor display channel performance.
  • Work closely with the creative team to produce engaging ad creatives aligned with campaign goals and audience targeting.
  • Utilize Meta Business Suite and other ad management tools to manage paid social initiatives; Meta certification is a plus.
  • Support ad trafficking, performance monitoring, and compliance measures to ensure campaigns are effective, aligned with goals, and legally compliant.
 Content Scheduling & Calendar Management:
  • Use social media tools like Sprout Social, predis.ai, or similar to schedule and coordinate posts, ensuring consistent and timely content distribution.
  • Maintain and update Tradesk’s content calendar, collaborating with the Media Content Creator to align posts with marketing initiatives and events.

Analytics, Reporting & Optimization:
  • Set up tracking systems and regularly analyze metrics for both organic and paid social efforts, providing actionable insights to optimize campaign performance.
  • Generate regular performance reports to benchmark results and track key performance indicators (KPIs) like engagement, reach, and conversion.
  • Use social listening and competitive analysis to identify trends, stay on top of industry developments, and inform content and strategy adjustments.
  • Test, implement, and execute plans for continuous optimization of business goals across display channels.

Qualifications:
Experience & Skills:
  • 2-4 years in social media marketing, digital marketing, or advertising, with experience managing both organic and paid social media.
  • Strong proficiency with Meta Business Suite; Meta certification is a plus.
  • Proficiency in social media analytics and scheduling tools (e.g., Sprout Social, Hootsuite) and familiarity with reporting suites and ads managers like Meta Ads Manager and Google Ads.
  • Excellent written and verbal communication, project management, and organizational skills with a keen eye for detail.

Platform Knowledge:
  • Experience managing content and campaigns across Facebook, Instagram, LinkedIn, Twitter (X), YouTube, Reddit, and TikTok.
  • Knowledge of compliance standards in finance or regulated industries is advantageous.

Benefits:
  • Competitive Compensation: Salary with performance-based incentives.
  • Health & Wellness: Comprehensive health, dental, and vision insurance, mental health support, and more.
  • Work-Life Balance: Flexible hours, paid time off, and remote work options.
  • Professional Development: Access to training resources and growth opportunities.


About Tradesk Securities,Inc:

Tradesk Securities is a U.S.-based, tech-driven startup revolutionizing the way people trade and invest. We combine cutting-edge technology with user-friendly tools to make the financial markets accessible to everyone. Whether you’re a seasoned investor or just starting out, our platform empowers users with real-time insights, intuitive features, and educational resources to build financial confidence and independence.