VP of Product

3 months ago

Woodland Hills, United States Essenvia, Inc. Full time
Essenvia is looking for a Product Manager to drive better ROI by monitoring specific product metrics and looking for innovative ways to attract new customers, retain existing ones, and increase the company’s customer lifetime value. 

Your primary responsibility will be to stimulate growth at every stage of the user journey through various activities, such as improving activation, streamlining onboarding experiences, facilitating new feature adoption, and upselling existing customers. 

You’ll work closely with various departments (engineering, design, domain experts, marketers) to improve user  / customer experience, optimize the customer’s journey through our funnel, identify opportunities to improve customer acquisition and retention, and formulate a rock-solid product growth model. 

Our Product Manager must handle the following duties:
  • Product Roadmap including prioritized feature backlog
  • Setting and ensuring the company achieves specific KPIs in product-related metrics, such as activation, acquisition, conversion, retention, referrals, and revenue
  • Performing detailed product analysis which covers the product management funnel with all its aspects
  • Implementing behavioral psychology methods into the buying funnel to improve conversions and boost product sales
  • Improving various aspects of customer experience, such as early marketing impressions and new account onboarding
  • Finding new ways to make our products more profitable and identifying the best outreach channels
  • Determining and monitoring the effects of the metrics optimization
  • Cooperating with the marketing and leadership team members to ensure quick implementation of product growth plans

To apply for the Product Manager job position, you must possess the following competencies:
  • Proven experience in Marketing or Data/Project Management
  • Bachelor’s degree in Marketing or Business
  • Analytical mindset and deep understanding of data visualization techniques
  • Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementally testing, usability testing)


About Essenvia, Inc.:

We live in a world where proactive and an ongoing awareness of medical conditions is paramount. This means more modern medical technology to better monitor and diagnose medical conditions for our ongoing well-being. Yet, the current pace of bringing medical devices to market takes 3-7 years – reason is managing a challenging, complex and hyper specialized regulatory workflow that is prone to errors. For e.g. With over 1000+ pages regulatory applications have grown in complexity and size, with a consistent 30% rejected at initial review and 64% sent back for additional information costing the industry billions of dollars each year. All this ultimately increasing the healthcare burden and accessibility of the medical devices. Essenvia’s mission is reduce errors and improve the quality of processes in the regulatory pathway to help medical device companies accelerate their journey to market so devices can reach patients who need them faster. We’re a rapidly growing team that is backed by capital from leading investors in the B2B SaaS enterprise and Medtech space.

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