Graphic Designer
2 weeks ago
ESSENCE OF THE ROLE:At ABCD & Company (ABCD), we reimagine the way our clients do marketing and events. Our team of inspiring leaders is dedicated to “Think Brand and Think Big”. We are looking to expand our creative team with an all-star Graphic Designer. This person is responsible for creating visually compelling and effective designs that demonstrate impact by conveying key messaging, brand identity, and promotional materials to target audiences of both our clients and the ABCD brand. This designer would report to the Manager of Creative Services. The salary for this role is up to $65,000, depending on experience.
Here's a macro-outlook of their role within this context:
- Visual Identity and Branding: Contribute to developing and maintaining a consistent visual identity for both the agency and its clients. This includes designing logos, color palettes, typography guidelines, and other elements that represent the agency's brand and its clients' brands accurately.
- Marketing Collateral: Create various marketing materials, such as brochures, flyers, posters, banners, and digital ads, that effectively communicate the agency's or clients' messages to the target audience. These materials must be visually appealing and aligned with the overall marketing strategy.
- Digital Design: Create engaging digital content such as social media graphics, website banners, email templates, and interactive multimedia presentations.
- Event Design: Design event-specific materials like activations, programs, wayfinding, ads, graphics, banners, promotional items, etc.
- Visual Communication: Translate complex ideas and messages into easily understandable visual formats. Simplify information into infographics, charts, and diagrams that make data and concepts more accessible to the audience.
- Collaboration: Work closely with team members and clients to understand the overall goals and messages of a campaign or event to create designs that align with the broader marketing strategy.
- Adaptation and Flexibility: Demonstrate ability to be adaptable and adjust design work based on client feedback, changing requirements, or unforeseen circumstances.
- Innovation and Creativity: Demonstrate ability to generate innovative design concepts that capture attention and resonate with the target audience. Utilize industry best practices and current design trends and technologies to ensure the work remains fresh and relevant.
- Client Interaction: Engage in the discovery process to ascertain client design needs, present concepts, and incorporate their feedback. Strong communication skills are essential for ensuring that the final designs meet the clients' expectations.
- Print and Production: Ensure that printed or fabricated designs are prepared for execution and work closely with vendors to ensure the quality of the final products.
A day in the life within a marketing and events agency model includes a multifaceted role, contributing to the agency's branding, marketing campaigns, event materials, and overall visual communication strategy. They are integral to creating engaging and effective designs that help the agency and its clients achieve their marketing and event objectives.
RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
- Creating innovative and high-quality artwork.
- Building innovative digital and print concepts to better position ABCD & Company as a creative thought leader in the market.
- Coordinating resources with the Manager of Creative Services Graphic Design and Manager of Multimedia Design to deliver timely, innovative, and quality deliverables to clients.
- Servicing clients by curating ideas, implementing strategy, and advocating for industry best practices that enhance their work with vital stakeholders.
- Developing design briefs that suit the client’s objectives.
- Presenting finalized ideas and concepts to clients, account managers, and internal team.
- Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, researchers, web developers, and marketing specialists.
KEY ATTRIBUTES:
- Keen attention to detail and ability to communicate proactively.
- Ability to take complex information and create concise and comprehensive designs.
- Creative flair, originality, and a strong acuity for visual communication.
- Dedication to excellence and solution-oriented approach to work.
- Willingness to expand skillset through continuing education and self-directed study.
- Ability to design concepts that fit the client’s needs.
- Capable of executing final designs under strict deadlines and budgets.
- Ability to grasp client needs and consider practical solutions.
- Ability to balance work on several simultaneous projects.
TECHNICAL SKILLS AND EXPERIENCE REQUIRED:
- Mastery utilizing the Abode Creative software suite (i.e. Illustrator, Photoshop, InDesign, etc.)
- Experience in illustration, photography, and activation conceptualization preferred.
- Experience in WordPress and creating graphics for web development preferred.
- Ability to conduct market research.
- Mastery in color theory and typography.
- Interest in developing skills in motion graphics, animation, current trends, and new developments in design software and techniques.
- Ability to produce a portfolio of work.
- Requires a Bachelor’s degree.
- At least 4 years of experience in Graphic Design.
Benefits:
- Dental insurance.
- Health insurance.
- Paid time off.
- Professional development assistance.
- Vision insurance.
About ABCD & Company:
At ABCD & Company, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners’ brands and help them connect with their audiences on a deeper level—with soul. Soul is the missing ingredient in stale and formulaic campaigns and events. Soul is at the core of who we are - it’s the energy that drives us and the magic that helps us innovate. We pride ourselves on being able to infuse soul into every aspect of our work. As a minority-owned company, our mission is to empower marginalized voices that aren’t often represented. Looking at diversity with a soulful lens, we go deeper than the surface-level qualities and include the invisible dimensions of a person’s identity. We do this by breaking down unconscious bias and learned stereotypes that we may not even be aware of but affect our ability to be inclusive. Our philosophy centers on cultural appreciation, not appropriation, and prioritizes equity over equality. We understand that empathy grows through proximity, which is why diverse faces and voices shine in all our campaigns. We have decades of experience creating transformative experiences for market leaders in the banking, non-profit, health, and government industries, among others, we are proud to have been recognized as 2023 Best Places To Work. This accolade reflects our commitment to fostering a positive and inclusive workplace culture. We have extensive experience navigating highly regulated spaces and producing assets that are accessible and compliant. We work with clients who focus on KPIs to deliver ROI, increase positive sentiment, and deliver impact.
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