Marketing/Communication Specialist

3 months ago

Gilbert, United States Lighthouse Psychiatry Brain Health Center Full time
About the Job:
We are a growing mental and behavioral health company based in Arizona's East Valley that is currently looking for qualified individuals to join our growing team. We are looking to add new office locations in Gilbert, Scottsdale, Chandler, and Queen Creek. Lighthouse offers a positive and healthy work environment with opportunities to learn new clinical modalities, professional development opportunities, career advancement within the company, and be part of a healthy work environment. The Company:
Lighthouse Psychiatry (and its affiliate nonprofit Lighthouse Wellhealth) is dedicated to providing a patient-centric and quality-focused experience. Through a personalized approach to care delivery, we offer a customized treatment solution specifically tailored to the needs and challenges of the individual. Our patients have the benefit of utilizing a diverse collection of services including psychiatric medication management, specialized counseling (trauma, individual, couples, family, group), advanced TMS, Spravato (nasal esketamine), IV ketamine, ADHD testing and treatment, pharmacogenetics testing and evaluation, and photobiomodulation. Our goal is to provide a comprehensive and synergistic approach to patient care to maximize outcome and success. We approach patient care with the mindset that no two individuals are the same, hence no two treatment plan should be the same. Our nonprofit affiliate Lighthouse Wellhealth is dedicated to providing mental health services for kids at schools. Company Culture is like no other:We pride ourselves on our values. Our core values are rooted in Wellness, Empathy, Collaboration, Compassion, Commitment, Appreciation, Respect, and Empowerment (WE C3ARE). We strive to achieve and implement those properties to each and every patient who allows us to be a part of their care. We equally strive to extend those characteristics to our current and future team members. We strongly believe in a healthy work-life balance to ensure a positive emotional and mental wellbeing for everyone who commits to working at Lighthouse Psychiatry and the people and community we serve. Company Mission Statement:
Guided by our passion for our profession and our commitment to healing, we offer effective interventions to improve the emotional and mental well-being of patients. Through innovation and technology, we aim to decrease the stigma of mental illness, assist in the recovery and growth of individuals. At our core, we strive to continuously invest in people.
The Position:
We’re looking for a Marketing/Communication Specialist candidate to undertake our marketing, outreach, communications, and branding effort. In addition, promote the mission and goal of the company leading to greater market reach, increased referral base, and growth in patient recruitment and volume.

The "ideal" candidate will have the following qualities: friendly, personable, engaging, works well with others (true team player, disciplined, able to multi-task, fast learner, receptive to feedback, organized, proficient on medical/mental/behavioral verbiage, and able to navigate social media proficiently.

Compensation:The pay for this position is negotiable and based on experience in marketing and communications working in the medical field, specifically mental/behavioral health.
Essential Duties:
The candidate will help promote the company mission, brand, referral base, and various service lines using skills and creativity in:

Social Media Marketing:
  • Manage social media daily.
  • Manage content creation for, budget and schedule for all paid social campaigns.
  • Reviewing data and providing insights to the executive team wherever applicable. 
  • Contribute to high-level campaign strategy RE demographics targeting, web retargeting, and contributing fresh, innovative, and qualitative ideas.
  • Stay up-to-date on current social media and digital marketing trends.
Email marketing:
  • Manage Email creation daily.
  • Manage the creation of all email campaigns.
  • Work with stakeholders to gather the most up-to-date content for all email populations.
  • Review data and provide insights to the Marketing manager wherever applicable.
  • Contribute to high-level email campaign strategy.
  • Manage email automation including lead scoring, journey, and email creation in Pardot.
Content creation and Brand Management:
  • Manage media projects with photographer/videographer, graphic designers, and marketing assistant.
  • Manage communication initiatives, programs, and projects through analysis, planning, creation, and development of materials/content.
  • Think creatively.
  • Stay up-to-date on the latest marketing and content trends.
  • Website management and content production. 
  • Actively participate in the development of new ideas or improvements in the process workflow.

Requirements:
  • Experience working within the medical, mental, and behavioral fields.
  • Demonstrated knowledge of the principles and practices of marketing and graphic design Experience with Photoshop and InDesign
  • Experience with HTML experience (Dreamweaver)
  • Experience with Microsoft Outlook
  • Experience with Google products
  • Experience with MS Excel
  • Experience with Zoom
  • Experience with International student recruitment, engagement, and retention.
  • Experience with Email marketing, automation, and data analysis.
  • Exceptional organizational and basic project management skills.
  • Experience with Blogging, website content management
  • Experience with Conducting online forums and market research
  • Proficient in English (oral and written).
  • Strong communication and people skills.
  • Excellent organizational and multi-tasking abilities.
  • Problem-solving skills.

Responsibilities:
  • Strong listening and communication skills.
  • Contribute to a positive work environment.
  • Be courteous and tactful with patients, visitors, and the public.
  • Maintain patient confidentiality.
  • Follow established office procedures.
  • Maintain a high degree of accuracy regarding all details.
  • Physically able to walk, stand, stoop, and bend.
  • Visual and auditory dexterity.
  • Keep front desk tidy and presentable with all necessary material (pens, forms, paper, etc.)
  • Greet and welcome guests.
  • Answer questions and address complaints.
  • Answer all incoming calls and redirect them or keep messages.
  • Receive letters, packages, etc., and distribute them.
  • Check, sort, and forward emails.
  • Keep updated records and files.
  • Take up other duties as assigned.
  • Assisting with medical office procedures as needed (training is provided).
  • Regular activities require the ability to quickly change priorities which may include and/or are subject to resolution of conflicts.
  • Ability to clearly communicate to perform essential functions.
  • Regular use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone, and associated computer/technology peripherals.
  • Receives regular review of completed tasks for the achievement of established objectives.

The Location: 
  • Interview will take place at our Gilbert, AZ office.
  • Candidate must be willing to travel to other office locations.

Why Should You Apply?
  • Joining our team is joining a mission to make a meaning difference in people's lives, to advocate for mental wellness, and to make a purposeful impact in our community. We are committed to being the difference to make a difference.
  • This is an opportunity to work with a group of passionate, caring, and supportive professionals.
  • Staff work-life balance is a priority.
  • Opportunities for on-the-job training.
  • Opportunities for career growth within the company over time-based on availability and need.
  • Work in an environment that fosters personal growth.
  • In general, no weekend duties/responsibilities.

Ready to apply?
Please submit your resume and cover letter.
We look forward to meeting you

About Lighthouse Psychiatry Brain Health Center:

Lighthouse Psychiatry is dedicated to providing a patient-centric and quality-focused experience. Through a personalized approach to care delivery, we offer a customized treatment solution specifically tailored to the needs and challenges of the individual. Our services including psychiatric medication management, counseling, TMS, qEEG, Spravato, ketamine, ADHD testing and treatment, and pharmacogenetic evaluations. We provide a comprehensive and synergistic approach to patient care to maximize outcome and success. We treat our patients as people.

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