Sr. Product Marketing Manager I

5 days ago

San Francisco, United States Hashicorp Full time

About the team


HashiCorp is seeking a Sr. Product Marketing Manager I for HashiCorp Terraform. HashiCorp became the industry leader in cloud automation through an amazing collection of open-source projects that are now downloaded over 500 million times each year. The company is now rapidly building out its commercial offerings to capitalize on this momentum and help the world's largest organizations effectively and consistently automate their cloud workloads.


It will be important for you to know the ins and outs of dynamic, cloud based IT operations, and how traditional provisioning workflows are being disrupted by the cloud. You will need to understand our customers and their needs so you can work closely across the organization to drive the right messages and go-to-market activities, deliver tools and training to the sales team, and help drive commercial success for Terraform and the Infrastructure Lifecycle Management portfolio.


This role includes collaboration with senior leadership from R&D, sales and marketing to ensure the message is right, creation of the foundational assets that bring this story to life, steadfast leadership and evangelism to inspire adoption in all appropriate channels, and data-driven inspection and course correction as needed to meet your targets.


What you'll do


  • Product launches - plan the launch of new products and releases and manage the cross-functional implementation of the plan.
  • Product positioning and messaging - Develop and iterate positioning and messaging anchored on customer aspirations, product truth, and competitive reality for Waypoint and the Infrastructure Lifecycle Management portfolio, with a focus on decision-maker audiences.
  • Market research - Be an expert on our buyers, how they buy and their buying criteria; understand the market landscape and how to competitively position the product. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges.
  • Marketing campaigns - Partner with the demand generation team to create the infrastructure campaigns for the company to generate interest in our solutions and build pipeline.
  • Content creation - Use your domain knowledge, technical expertise, and understanding of our target personas to build the content that best explains the business value of our commercial offerings.
  • Sales enablement - Create and maintain content to educate our sales team and the partner community on how best to position HashiCorp's infrastructure portfolio for long-term value creation.
  • Cross-team collaboration - Work with the product, engineering, sales, and marketing teams to ensure your initiatives are effective and driving results for the company.

What you'll need


  • 5-8 years of software product marketing experience.
  • Familiarity with the cloud, infrastructure, IT operations and/or developer tool domains.
  • Strong understanding of the impact of cloud, distributed systems, core infrastructure, and DevOps approaches.
  • Deep customer focus and curiosity.
  • Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate.
  • Proven history of successful collaboration with Marketing, Sales, and R&D teams.
  • Excellent analytical, written, and verbal skills.
  • Technical subject matter expertise in infrastructure, with a strong understanding of how cloud computing has impacted these domains.
  • Strong leadership skills.
  • Bachelor's Degree.
  • Some travel required.

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