Demand Generation Manager

18 hours ago

San Francisco, United States - Full time
LILT in the News
  • We were named to The Software Report's fifth annual list of Software Companies Click here to learn more and see the full list.
  • LILT listed on the Inc. 5000 List for the first time.
  • Check out all our news on our website.
About Us

LILT is the leading AI solution for enterprise translation. Our stack made up of our Contextual AI Engine, Connector APIs, and Human Adaptive Feedback enables global organizations to adopt a true AI translation strategy, focusing on business outcomes instead of outputs. With LILT, innovative, category-defining organizations like Intel, ASICS, WalkMe, and Canva are using AI technology to deliver multilingual, digital customer experiences at scale.

While our core AI technology might share similarities with ChatGPT and Google Translate, it's what we do with it that makes LILT truly revolutionary. Our patented Contextual AI Engine goes beyond basic translations, understanding the nuance of our customer's content and target audience to deliver hyper-accurate, business-focused results. Our connector-first approach seamlessly integrates with our customer's existing workflows, and our human-adapted feedback loop ensures continuous improvement, making LILT a constantly evolving AI partner for your global ambitions.

The Marketing Team at LILT

LILT's Marketing team drives the story and voice of LILT globally. It serves as the face of LILT, engaging prospects, customers, and the broader industry to help the world understand LILT's AI-Powered solution, drive pipeline growth, and grow our market presence. We are passionate about technology, localization, and making information accessible to all. Working on LILT's Marketing Team, you will have access to collaborative teammates and opportunities to make a real impact with lead generation campaigns.

Where You'll Work

This position can be based out of our Emeryville, CA office and will be expected to work in the office in a hybrid capacity. Authorization to work in the U.S. is a precondition of employment.

What You'll Do

Reporting to the Head of Demand Generation and Field Marketing, the Demand Generation Manager will be responsible for driving new customer acquisition and growth through email, social media, web marketing, and SEO campaigns. With a focus on data-driven decision-making, the Demand Generation Manager will plan, execute, and optimize campaigns to achieve business goals for our Commercial and Government sectors.

Key Responsibilities:
  • Plan and execute multi-channel campaigns to increase brand visibility and drive qualified leads across various digital platforms (social media, email, webinars, SEO, 3rd parties, and PPC)
  • Promote content including eBooks/guides, whitepapers, 1-pagers, webinars, infographics, and more
  • Analyze performance data to measure campaign effectiveness and optimize strategies for maximum ROI
  • Collaborate with cross-functional teams to align efforts with business goals and ensure messaging and positioning is consistent
  • Manage and optimize website content for SEO in addition to overseeing paid search campaigns to maximize visibility and conversion rates
  • Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives
Skills and Experience:
  • REQUIRED: Strong working knowledge of LILT, our value proposition, our technology, and the translation & localization industry as a whole
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Minimum of 5 years of experience in marketing, preferably in B2B SaaS organizations
  • Proven track record of developing and executing successful marketing strategies and campaigns
  • Strong understanding of the AI landscape and enterprise sales and marketing
  • Exceptional communication and presentation skills, both written and verbal
  • Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines
  • Strong analytical and problem-solving skills with a data-driven approach to decision making
  • Proficiency in CRM and marketing automation platforms, such as Salesforce, Hubspot, and/or Marketo
  • Willingness to travel up to 10% of the time, as needed for events and meetings
Our Story

Our founders, Spence and John met at Google working on Google Translate. As researchers at Stanford and Berkeley, they both worked on language technology to make information accessible to everyone. They were amazed to learn that Google Translate wasn't used for enterprise products and services inside the company and left to start a new company to address this need - LILT.

At its core, LILT has always been a machine learning company since its incorporation on March 6, 2015. At the time, machine translation didn't meet the quality standard for enterprise translations, so LILT assembled a cutting-edge research team tasked with closing that gap. While meeting customer demand for translation services, LILT has prioritized investments in Large Language Models, believing that this foundation was imperative to the future of enterprise translation.

Benefits:
  • Compensation: At market salary with the opportunity to earn on-target earnings (OTE), meaningful equity, 401(k) matching, and flexible time off plus company holidays
  • Medical Benefits: Employees receive coverage of medical, dental, and vision insurance, plus FSA/DFSA, HSA, and Commuter benefits. In addition, LILT pays for basic life insurance, short-term disability, and long-term disability
  • Paid parental leave is provided after 6 months.
  • Monthly lifestyle benefit stipend via the Fringe platform to allow employees to customize benefits to their lifestyle

LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual's race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.

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