Regional Client Partner

Regional Client Partner – US (East Coast / New York)

New York, NY (or surrounding region) – Hybrid / Field-based role

About Greenpark

Greenpark is a global, award-winning digital agency specializing in LLM visibility, search and social. Our raison d’être is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech is delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Opella, Nestlé, Lipton, Kimberly-Clark, Straumann, Ricola, Globe Telecom, and more.

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here

Our Values

As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

As Regional Client Partner, you will be the face of the agency in your territory. You will own the relationship, commercial growth, and strategic direction for existing major clients to drive organic upsells, whilst also wearing a new business hat to attract new Clients. The balance between existing client growth and new business will flex. Initially, you will be assigned two or three existing pieces of business to ensure you still have capacity to handle new business conversion. Supported by our London-based specialists (search, content, strategy, etc.), you will lead or spearhead initial, in-person engagements, and serve as the primary trusted advisor.

What you will do

Client Growth & Retention

• Lead strategic client relationships with existing major clients based in the US (e.g., Unilever, Magnum, UFS, Essity).
• Develop and execute account plans to grow revenue, deepen service adoption, and deliver value.
• Act as a trusted advisor to senior stakeholders (marketing VPs, CMOs, etc.), bringing strategic insight and thought leadership.
• Coordinate quarterly business reviews (QBRs), presenting performance, strategy, and forward roadmap.

New Business & Business Development

• Be the primary, face-to-face point of contact for new business opportunities in your region.
• Partner with our London-based team to qualify pipeline and convert new clients.
• Lead pitches, proposals, and negotiations, shaping client solutions in partnership with internal specialists.
• Collaborate with the agency’s leadership (strategy, search, social, content heads) to craft compelling client value propositions. Our current lead proposition is an AI Visibility Audit as part of LLM visibility wokrstreams, driving much interest and acting as a lead magnet/door opener.

Cross-Functional Leadership & Delivery

• Work closely with our delivery leads (search, content, strategy, creative, project management) to ensure client briefs are translated into smart, effective solutions.
• Lead agency resourcing and staffing planning for your accounts, balancing capacity, profitability, and client needs. This should include recommendations for US based recruitment as the business scales.
• Monitor P&L for your clients — forecasting, profitability, and budget management.
• Escalate and manage client issues, ensuring high satisfaction and timely resolution.

Thought Leadership & Market Intelligence

• Stay abreast of U.S. market trends in search, social, and AI visibility.
• Bring industry insight into strategy conversations, helping shape client direction and campaign innovation.
• Represent the agency at industry events, networking, and client conferences.
• Team Development
• Recruit, mentor and lead client-facing team members (e.g. Account Directors, Content strategists) in the U.S. as the business scales.
• Help build a culture of collaboration, excellence, and shared ownership between the U.S. region and the London team.

Experience & Skills

• Proven Agency Experience: Minimum 10 years in a digital, creative, social, marketing or media agency environment, ideally with search, social or integrated capabilities.
• Senior Stakeholder Management: Experience working at C-level or senior marketing stakeholder level, especially in global or regional brands.
• Commercial Acumen: Comfortable owning P&L, forecasting, budget negotiations, and driving profitability.
• Business Development: Strong track record of winning new busi