Senior Vice President of Marketing

2 weeks ago

Los Angeles, United States goodr Full time

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn't fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that's fun

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we're constantly leveling up our skills.

SUSTAINABILITY: We think Earth's pretty rad. That's why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr's annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

ABOUT THE ROLE

We are seeking a Senior Vice President of Marketing to lead our charge into the hearts (and wallets) of our customers. This role requires a strategic thinker with a strong focus on paid marketing, retention communications, and social media, as well as a solid foundation in data analysis. If you thrive on creativity, love crunching numbers, and can make a killer campaign out of thin air, this role is for you

RESPONSIBILITIES

LEADERSHIP

  • Lead by example by consistently living into goodr's values of Fun and Authenticity.
  • Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision.
  • Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable.
  • Ask clear questions, increase everyone's knowledge, and empower the team.
  • Give consistent, continuous feedback and challenge your flock to perpetually grow.
  • Own your department's budget and ensure its accuracy.
  • Use imagination and wisdom to set team goals and communicate them clearly.
  • Challenge the status quo ALWAYS.

ROLE SPECIFIC

  • Develop and implement strategic long-term marketing plans that align with the company's business objectives.
  • Lead our direct to consumer marketing department with oversight over our Media, Social Media, Comms/SMS, and Sports Marketing & Partnership teams.
  • Utilize data analysis to drive decision-making and optimize marketing strategies.
  • Monitor performance metrics and consumer insights to inform ongoing initiatives.
  • Oversee brand development and positioning to ensure a consistent brand message across all channels.
  • Working cross-functionally to ensure synergy across Consumer and Retail marketing teams.
  • Design and execute multi-channel marketing campaigns that effectively engage target audiences.
  • Evaluate and improve operational processes and policies.
  • Monitor, scrutinize, and improve marketing campaigns.
  • Guide the brand positioning by developing comprehensive global marketing strategies.
  • Ensure marketing strategies align with the brand's vision and ethos.
  • Develop growth opportunities and encourage your team to do the same.
  • Oversee marketing initiatives' financial performance, ensuring alignment with marketing goals and KPIs.
  • This role is in the Marketing Department and will report directly to the Chief Marketing Officer.
  • Perform other related duties as assigned.

ABOUT THE IDEAL CANDIDATE

  • 10+ years experience in senior brand and consumer marketing roles in CPG industry.
  • Extensive experience in paid media, comms, social, sports, and cross-functional marketing.
  • Experience in leading a marketing department is a MUST.
  • Strong analytical skills and experience with data-driven decision-making.
  • Freakin' awesome communicator and direction giver.
  • Proven track record of developing and executing marketing strategies that drive growth.
  • Solid organizational skills including attention to detail and multitasking skills.
  • Is proactive and an independent problem solver.

WHAT YOU GET

  • A role at a company that is going to the moon.
  • The opportunity to show up every day and have fun.
  • Paid vacation (we encourage you to take time off).
  • Flexible work environment.
  • Salary range: $244K - $264K, final number dependent on experience.
  • Medical, Dental, and Vision benefits.
  • 401(K) with company matching.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy.

  • Application
  • Fill out a form with basic questions
  • 20 minute introductory meeting with HR team member
  • 20 minute culture interview with HR team member
  • 30 minute virtual interview with hiring manager
  • 20 minute virtual interviews with hiring panel
  • 60 minute in-person assignment and presentation with group panel
  • Final interview with CMO
  • Offer
  • Resume
  • Cover letter showing your personality.
  • Links to projects or groups you're involved with (if you have them)
  • A drawing of an octopus fighting a pirate (not joking).

We accept submissions using accessibility tools.

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