Vice President, Digital

3 days ago

Bethesda, United States Precision Medicine Group Full time

The Vice President (VP), Digital is responsible for all aspects of digital strategy and tactical development, managing digital development and consulting across Precision AQ and supporting partners across PMG. This role ensures excellence in Digital Project Management, UX Design, Programming, Systems Integration, Strategic Consulting, and Quality Assurance. The VP, Digital leads integrated digital ideation for new business initiatives, RFP responses, and pitches, while championing ongoing innovation in healthcare and life sciences. This position reports to the SVP, Head of Creative Services.

Qualifications:

  • Education: Bachelor's Degree in Communications and Digital Media, Graphic Design, Digital Technology, or related fields.
  • Work Experience: 10+ years in Digital experience, including Strategic, UX Design, Programming, or Project Management backgrounds.
  • Management Experience: 5+ years managing multi-disciplinary teams.
  • Health Sciences Experience: 5+ years in related verticals.
  • Skills:
    • Assessing business needs and delivering innovative digital tools.
    • Coordinating and guiding team members to develop holistic solutions.
    • Educating and mentoring stakeholders in digital best practices.
    • Knowledge of digital marketing channels and modern technology trends.

Competencies:

  • Strategic thinking and problem-solving abilities.
  • Strong communication and presentation skills.
  • Collaboration and knowledge-sharing with teams and stakeholders.
  • Adherence to the process: Discover, Define, Design, Develop, Deploy.

Essential Functions:

  • Manage and coordinate Digital Project Managers, UX Designers, and Programmers.
  • Lead teams to create experiences that meet client needs and vision.
  • Plan for proper deployment of digital resources and fluid response to work volume.
  • Serve as a digital ambassador, ensuring open dialogue with customers.
  • Champion strategic, campaign-based approaches for digital solutions.
  • Participate in new business development and collaborate with Corporate Marketing.
  • Recommend innovative solutions and engage in relationship development with customers.
  • Take responsibility for all digital projects deployed.
  • Use analytics to ensure performance and recommend product enhancements.
  • Refine Quality Assurance processes for compliance and quality.
  • Create a knowledge base for digital excellence and educate colleagues.
  • Research and showcase industry trends and technologies.
  • Champion new ideas and take smart risks.

Technical Proficiency:

  • Development of websites (front & back-end) with React.js (Next.js), HTML5, CSS3/SCSS, and JavaScript (ES6+).
  • Experience with CSS frameworks like Bootstrap, Foundation, or Tailwind CSS.
  • Proficiency in Git version control and cloud hosting on Amazon Web Services.
  • Managing healthcare data and measurement tools like Google Analytics, SFMC, Veeva CRM, Hubspot, and Physician-level-data (PLD).
  • Driving omnichannel frameworks for audience segmentation, channel mix, and marketing technology.
  • Consulting on new business activities and developing omnichannel plans.
  • Staying at the forefront of technology innovations, including AI, VR, AR, and podcast development.
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