Senior Vice President, Earned Media
3 days ago
Redwood City, CA, United States
Zeno Group
Full-time
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Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our \"Fearless Pursuit of the Unexpected,\" we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.
S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
Job Description
Senior Vice President, Media Relations (Technology Communications)Do you know how to make a technology story capture attention and influence the conversation? Are you energized by helping innovative companies shape narratives, build credibility and connect with audiences through meaningful earned media?As a Senior Vice President, Earned Media supporting Zeno’s Technology Practice, you will partner with technology leaders, innovative Fortune 500 brands and mid-sized changemakers looking to make their mark on business and society. You will feel as comfortable garnering tier 1 media coverage as you are spotting the next emerging media platform and inserting client voices in these media to expand our clients’ sphere of influence. You will be landing and supporting big business and technology stories featuring client profiles, business strategy stories, product/technology narratives, competitive de-positioning programs and content strategy that ensures a client’s story shows up in all the right places.
This is an opportunity for a senior communications leader to shape high-impact media programs, counsel executives, develop talent and help advance Zeno's earned media capabilities across the Technology practice.
About the Role
Media Strategy & Program Leadership: Develop and execute earned media strategies that align with client objectives, business priorities and key communications moments across the technology landscape.
Technology Storytelling & Narrative Development: Help clients identify and shape compelling stories that showcase innovation, leadership and business impact while engaging key audiences and stakeholders.
Media Relations & Coverage Generation: Build and maintain relationships with technology, business and top-tier media while proactively identifying opportunities that generate meaningful coverage and visibility.
Evolving Media Landscape: Have a pulse on the emerging media landscape, spotting new channels of influence and creating space for our clients to participate on new platforms.
Executive Visibility & Spokesperson Support: Support executives and spokespeople through media opportunities, helping prepare messaging and ensure successful media engagements.
Client Leadership & Strategic Counsel: Serve as a trusted advisor to clients, provide recommendations, navigate media opportunities and support communications strategies that drive results.
Industry Intelligence & Opportunity Identification: Monitor media, technology and cultural trends to identify emerging opportunities, risks and story angles that support client objectives.
Team Leadership & Collaboration: Mentor junior team members and contribute to a collaborative environment where people can learn, grow and do their best work.
Agency Thought Leadership & Media Expertise: Share media intelligence, best practices and industry insights that help strengthen earned media capabilities across the agency.
About You:15+ years of experience in public relations, communications or related fields within an agency or similar environment.
Specialization in Earned Media supporting a broad spectrum of Technology clients.
Deep understanding of the Technology media landscape, including national business, technology, trade and emerging media.
Established relationships with leading journalists, editors, producers and other influential media voices within national business, tech and emerging media.
Proven success securing high-profile earned coverage, executive interviews and business or technology stories that strengthen client visibility, product/technology narratives and reputation.
Demonstrated success providing sound creative and strategic counsel to senior clients and building credibility with senior level client contacts.
Strong understanding of emerging media platforms and how evolving audience behaviors are changing the way technology stories are discovered and shared.
Demonstrate the ability to think strategically, creatively and holistically about client programs.
Exceptional writing, storytelling and presentation skills, including experience developing strategic recommendations and leading senior client presentations.
Experience contributing to
S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
Job Description
Senior Vice President, Media Relations (Technology Communications)Do you know how to make a technology story capture attention and influence the conversation? Are you energized by helping innovative companies shape narratives, build credibility and connect with audiences through meaningful earned media?As a Senior Vice President, Earned Media supporting Zeno’s Technology Practice, you will partner with technology leaders, innovative Fortune 500 brands and mid-sized changemakers looking to make their mark on business and society. You will feel as comfortable garnering tier 1 media coverage as you are spotting the next emerging media platform and inserting client voices in these media to expand our clients’ sphere of influence. You will be landing and supporting big business and technology stories featuring client profiles, business strategy stories, product/technology narratives, competitive de-positioning programs and content strategy that ensures a client’s story shows up in all the right places.
This is an opportunity for a senior communications leader to shape high-impact media programs, counsel executives, develop talent and help advance Zeno's earned media capabilities across the Technology practice.
About the Role
Media Strategy & Program Leadership: Develop and execute earned media strategies that align with client objectives, business priorities and key communications moments across the technology landscape.
Technology Storytelling & Narrative Development: Help clients identify and shape compelling stories that showcase innovation, leadership and business impact while engaging key audiences and stakeholders.
Media Relations & Coverage Generation: Build and maintain relationships with technology, business and top-tier media while proactively identifying opportunities that generate meaningful coverage and visibility.
Evolving Media Landscape: Have a pulse on the emerging media landscape, spotting new channels of influence and creating space for our clients to participate on new platforms.
Executive Visibility & Spokesperson Support: Support executives and spokespeople through media opportunities, helping prepare messaging and ensure successful media engagements.
Client Leadership & Strategic Counsel: Serve as a trusted advisor to clients, provide recommendations, navigate media opportunities and support communications strategies that drive results.
Industry Intelligence & Opportunity Identification: Monitor media, technology and cultural trends to identify emerging opportunities, risks and story angles that support client objectives.
Team Leadership & Collaboration: Mentor junior team members and contribute to a collaborative environment where people can learn, grow and do their best work.
Agency Thought Leadership & Media Expertise: Share media intelligence, best practices and industry insights that help strengthen earned media capabilities across the agency.
About You:15+ years of experience in public relations, communications or related fields within an agency or similar environment.
Specialization in Earned Media supporting a broad spectrum of Technology clients.
Deep understanding of the Technology media landscape, including national business, technology, trade and emerging media.
Established relationships with leading journalists, editors, producers and other influential media voices within national business, tech and emerging media.
Proven success securing high-profile earned coverage, executive interviews and business or technology stories that strengthen client visibility, product/technology narratives and reputation.
Demonstrated success providing sound creative and strategic counsel to senior clients and building credibility with senior level client contacts.
Strong understanding of emerging media platforms and how evolving audience behaviors are changing the way technology stories are discovered and shared.
Demonstrate the ability to think strategically, creatively and holistically about client programs.
Exceptional writing, storytelling and presentation skills, including experience developing strategic recommendations and leading senior client presentations.
Experience contributing to