Senior Manager, Product Marketing

1 week ago

Hoboken, United States Walmart Full time

Position Summary:

Senior Manager, Product Marketing - LocalFinds B2B

About Walmart LocalFinds:

Walmart LocalFinds is a newly formed business team within Walmart Marketplace chartered with building and scaling new ways for customers to conveniently shop the local business and products they love within the Walmart app and Walmart.com. The community-centric local shopping platform assists customers to discover and shop the best local retailers in their neighborhood and provides sellers a way to reach more customers with hassle-free delivery as soon as same day.

About the Role:

As the first B2B Marketing hire for LocalFinds, this role gets to build foundational strategy and set the trajectory for growth, with the goal to attract and retain sellers (local brick-and-mortar businesses) in key markets and nationwide. You'll be a pivotal part in defining and shaping our seller acquisition strategy, working closely with marketing and cross-functional leadership to develop and implement a short and long-term vision.

Your role will involve combining the creative aspect of storytelling with the analytical side of direct response, to craft campaigns that inspire local businesses to join Walmart LocalFinds.

Key Responsibilities:

  1. Define Product Positioning: Develop messaging, positioning, and value propositions for the LocalFinds B2B audience, ranging from SMBs to enterprise retailers.
  2. Market Research & Seller Insights: Conduct research and leverage consumer insights, market research, and data analytics to inform and enhance LocalFinds go-to-market strategies.
  3. Set Brand Marketing Strategy & Define GTM Plan: Develop, implement, and manage comprehensive B2B marketing strategies in alignment with business goals, including the identification of target segments and setting of marketing goals. Secure support and buy-in from senior leadership.
  4. Drive Sales Enablement & Content Strategy: Support sales teams with product education, audience knowledge, and supporting content such as pitch decks, case studies, blogs, webpages, whitepapers, and other customer and sales-facing content.
  5. Facilitate Creative Production: Develop briefs and provide guidance to internal creative teams/external agencies to ensure output is in line with overall brand strategy, business objectives, and delivers on marketing strategy.
  6. Activate Demand Generation: Develop and execute on launch plans for customer acquisition and expansion. Monitor and optimize KPIs to ensure campaigns align with business objectives and achieve maximum efficiency.
  7. Manage Marketing Budget & Reporting: Partner with Sales Enablement and Business Development to measure performance. Oversee budgets, goals, and cost efficiency of programs.
  8. Enable a Flywheel: Help define B2B2C opportunities for marketing collaboration in partnership with the B2C Marketing Lead.
  9. Provide Leadership and Team Development: Foster cross-functional relationships, mentor colleagues, drive marketing education, and build a team with a culture of ownership, continuous improvement, and customer-centricity.

You'll sweep us off our feet if:

  • You are an exceptional communicator with strong presentation, interpersonal and problem-solving skills.
  • You are highly adaptable, with a capacity to think and react in a high-energy, fast-paced environment.
  • You are detail-oriented and efficient, a self-starter that's highly productive and takes a collaborative approach to work.
  • You are highly organized and self-disciplined with a strong ability to prioritize tasks and resources.

Minimum Qualifications:

  • 10 years of experience in marketing with an emphasis on B2B.
  • Experience leading a team and influencing cross-functional stakeholders.
  • Experience operating in a complex, matrixed organization.
  • Experience launching a new brand or product from scratch.

Preferred Qualifications:

  • Marketplace/local commerce platform experience.
  • Experience in demand generation, brand management and product marketing.
  • Experience working with a range of businesses, from SMBs to enterprises.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.

Primary Location:

221 River St, Hoboken, NJ 07030, United States of America

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