Odos - Brand Lead

1 week ago

San Francisco, United States deCircle Full time

Odos is the most advanced Smart Order Routing (SOR) protocol in DeFi, powering deep liquidity, cross-chain swaps, and capital-efficient trade execution. While loved by its users, Odos is still under the radar — and we’re looking for someone to change that.We’re hiring a Brand & Narrative Lead to take Odos from product to mythos — crafting a powerful identity, voice, and presence that resonates with DeFi power users, partners, and the crypto-curious alike.What You’ll DoOwn and evolve the Odos brand identity, from tone and visuals to narrative positioningBuild the Odos story: Who we are, what we stand for, and why it matters nowDefine and document brand voice, tone, and messaging guidelinesCraft memorable taglines, product narratives, campaign slogansLead the creation of a hero brand video or bold launch campaignPartner with the Head of Product and Design Lead to ensure brand cohesion across UI/UXDrive mindshare in the DeFi ecosystem via storytelling, ecosystem hooks, and cultural fluencyGuide agency, content, and design partners (or build your own creative crew)Help us become unforgettable at conferences, podcasts, Twitter, and beyondYou Might Be a Fit If You…Have built or evolved a Web3 brand (protocol, product, or media) — or created viral narrativesThink in memes, archetypes, and emotional hooks, not just featuresHave agency or startup experience as a brand strategist, creative director, or narrative PMMAre a strong writer who can do tone-shifting across platforms (tweets, decks, hero copy)Understand DeFi deeply and can make complex ideas feel intuitiveHave a nose for cultural moments and know how to make them your ownHave led cross-functional initiatives with design, growth, and productBonus PointsYou’ve worked with/for top blockchain protocolsYou’ve launched brand campaigns, products, or rebrands that the space noticedExperience working with content creators, podcasters, and influencers in Web3You’ve written narratives or brand decks for founders #J-18808-Ljbffr

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