Product Marketing Director- Data Products

5 days ago


Evanston, United States Dynata Full time

The Opportunity:

Dynata is looking for an experienced product marketing leader to lead us through the next stages of product growth.

As a Product Marketing Director, you will be responsible for articulating the value of our full product portfolio, building compelling product positioning and messaging, and creating sales enablement and marketing campaigns. We will look to you to deeply understand our buyers, competitive insights and using those insights to guide what we offer, how we sell, and why we build it.

The Role:

  1. Help build the product narrative - Currently, Dynata's materials aren't reflective of our full product / tech offerings. This person will be responsible for building our product portfolio and customer talk track.
  2. Define GTM strategy, positioning, value proposition, and messaging of existing and new products and solutions.
  3. Sales needs assessment - Identify the resource and functional challenges that the various sales teams are having and provide the necessary support in terms of go-to-market support, pitch decks, selling tools, win/loss assessments, etc. and deliver these through Sales Enablement.
  4. Create sales enablement collateral (case studies in particular) and tools and educate the sales teams on what we offer and how we sell.
  5. Lead new product launch - from strategy, planning to execution.
  6. Develop and implement programs to achieve KPIs - Ensure products are meeting sales objectives, new business targets, etc. Improve sell through.
  7. Ongoing website / material updates.

About you:

  1. Bachelor's Degree, MBA preferred
  2. 8-10+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms
  3. Natural collaborator with willingness to drive hands-on tactical execution
  4. A self-motivated individual capable of working in a fast-paced, dynamic business environment

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

The salary range for this position is $110K-$140K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.

Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity.

#J-18808-Ljbffr

  • Evanston, Illinois, United States Northwestern University Full time

    Job SummaryThe Assistant Director of Design and Branding plays a pivotal role in shaping the visual identity and creative output of the department. Reporting to the Director of Creative Production, this position collaborates closely with the External Affairs Department to develop and implement a cohesive graphic identity and messaging across various...

  • Sr Manager

    2 months ago


    Evanston, United States Marketing Attribution Full time

    About the RoleMarketing Attribution was founded by experienced veterans of the marketing measurement industry. We help advertisers, advertising platforms, and market research firms measure and optimize the impact of media and other marketing investments. We’re technology leaders, pioneering techniques that are now widely used across our industry including...


  • Evanston, Illinois, United States Northwestern University Full time

    Job Summary:As a key member of the Norris University Center team, the Program and Production Coordinator plays a vital role in supporting the planning and execution of large-scale and seasonal programs and events. Working closely with the Assistant Director and Production Manager, this individual will provide direct support to ensure the successful execution...

  • Data Analyst

    1 month ago


    Evanston, Illinois, United States Northwestern University Full time

    Job SummaryThe Data Analyst collaborates with senior leadership to build and manage a comprehensive data repository, performing sophisticated analysis and observation. The Analyst develops metrics, reports, and presentations to inform strategy, decision-making, and communications. This role leads data gathering and validation for external reporting processes...


  • Evanston, United States Northwestern University Full time

    Job Summary: Under the direction of the Assistant Director, Arts & Programs and Production Manager, the Program & Production Coordinator provides direct support to annual large-scale and seasonal programs and complex productions and events throughout Norris University Center spaces. Spaces include Norris PSV, Cohen Lawn, NU Pub, Cahn Auditorium,...


  • Evanston, Illinois, United States Crucial Hire Full time

    Exciting Opportunity: We are seeking a highly skilled HR Director to lead our team in a cutting-edge Digital Media/Marketing company. With a rich history of over 20 years in the industry, we specialize in paid search, social advertising, SEO, and more, catering to a prestigious clientele. Our strategic alliances with industry giants place us at the forefront...

  • Data Entry Specialist

    1 month ago


    Evanston, United States Motion Recruitment Full time

    Our client, a major software data analytics company, is actively looking for a Data Entry Specialist to join their team in Evanston, IL. This position is 5x per week in office, so candidates must be local and commutable to Evanston, IL. Duration: 6 months, potential to be extended, potential for FTE Data Entry SpecialistThe department focuses on data...

  • Data Entry Clerk

    3 weeks ago


    Evanston, Illinois, United States Motion Recruitment Full time

    Data Entry Specialist Opportunity with Motion RecruitmentWe are seeking a highly skilled Data Entry Specialist to join our team at a major software data analytics company in Evanston, IL. This position requires 5 days of in-office work per week, with a potential duration of 6 months and the possibility of extension to full-time employment.Key...


  • Evanston, United States Garrett-Evangelical Theological Seminary Full time

    Position Summary: The Assistant Director of Technology Operations directs and supervises 2 Systems Administrators and assists the AVP in the management of IT functions and systems operations as well as the delivery of IT services to campus end-users and customers. As second in charge of a Seminary’s Information Technology Department, this position is...


  • Evanston, United States The LaSalle Group Full time

    LaSalle Network has partnered with a leading food CPG company known for their commitment to quality and innovation. They are passionate about providing customers with high-quality products and exceptional experiences. We are seeking a Senior Category Manager to join their dynamic team to drive strategic growth and category management. The Senior Category...


  • Evanston, United States Northwestern University Full time

    Job Summary: This position works with the Center for Awareness, Response, and Education (CARE) to support advocacy, outreach efforts, general prevention and peer education services for undergraduate and graduate/professional students across both campuses who have experienced sexual violence, relationship violence, stalking, or other forms of sexual...


  • Evanston, Illinois, United States L2TMedia Full time

    Job Title: Regional Sales DirectorJob Summary:L2TMedia, a leading digital marketing company, is seeking a highly experienced Regional Sales Director to drive sales growth and lead a team of sales professionals. The ideal candidate will have a strong background in the automotive industry and a proven track record of success in sales leadership.Key...


  • Evanston, Illinois, United States Northwestern University Full time

    Job Title: Director of Indigenous Research and Social ActionJob Summary:The Director of Indigenous Research and Social Action will play a key role in establishing the Research for Indigenous Social Action and Equity (RISE) Center at Northwestern University. This individual will be responsible for promoting the Center's mission and goals, overseeing...


  • Evanston, Illinois, United States Eurest Full time

    Job OverviewEurest is seeking a seasoned professional to lead our dining services team as the Director of Dining Services. This key role will oversee the day-to-day operations of our foodservice programs, ensuring exceptional quality, customer satisfaction, and financial performance.The ideal candidate will possess a strong background in foodservice...


  • Evanston, Illinois, United States Northwestern University Full time

    Job Summary:As a key member of the Northwestern University team, the Strategic Engagement Director will be responsible for developing and implementing comprehensive strategies to engage and retain alumni, friends, faculty, and staff. This role will oversee the development and management of programs, events, and initiatives designed to foster a culture of...


  • Evanston, Illinois, United States Aramark Full time

    Job DescriptionAramark Healthcare+ is seeking a Patient Services Manager to oversee patient food operations for Endeavor Health - Evanston Hospital located in Evanston, IL.The Patient Service Manager will support the Patient Services Operation in the Food & Nutrition Department and will be responsible for developing and executing dining solutions to meet...


  • Evanston, Illinois, United States Northwestern University Full time

    Job Summary:As a key member of the Northwestern University development team, the Associate Director, Major Gifts will play a critical role in securing major gifts to support the university's mission. This position will be responsible for developing and implementing strategies to cultivate and solicit major gifts from individual prospects, as well as managing...


  • Evanston, Illinois, United States Northwestern University Full time

    Job Summary:This position plays a critical role in supporting the Center for Awareness, Response, and Education (CARE) in its mission to provide advocacy, outreach, and prevention services to students affected by sexual violence, relationship violence, stalking, or other forms of interpersonal violence. Reporting to the Director of CARE, the Assistant...

  • Data Entry Specialist

    2 weeks ago


    Evanston, IL, United States Motion Recruitment Full time

    Our client, a major software data analytics company, is actively looking for a Data Entry Specialist to join their team in Evanston, IL. This position is 5x per week in office, so candidates must be local and commutable to Evanston, IL. Duration: 6 months, potential to be extended, potential for FTE Data Entry SpecialistThe department focuses on data...


  • Evanston, Illinois, United States NorthShore University HealthSystem Full time

    Job SummaryThe Clinical Research Manager, OBGYN will be responsible for managing research in the Department of Obstetrics and Gynecology, ensuring it proceeds smoothly and effectively. This individual will manage and assign staff and other resources to initiate and submit protocols, recruit study subject patients, assist in grant proposals, contribute to...