Art Director

About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

We are seeking an experienced forward-thinking Art Director. The successful candidate will be a hands-on expert in visual design and will work closely with a team of designers, marketing, copywriters, developers and others to elevate GNC’s internal brands and marketing programs. You will be responsible for bringing design solutions to life which adhere to marketing strategies and business goals. Creative problem-solving skills, pixel perfect precision, an appreciation for creative strategy and mastery of the Adobe Creative Suite are a must.

What You’ll Do:

This is a Full-Time Salary Position

The Art Director –is the Associate Creative Director’s lead creative resource and is responsible for coming up with and driving the creative vision of the GNC brand. This role will work closely with internal cross-functional teams to translate key marketing messages and strategy into innovative visual communication to consumers. Highly in touch with current trends and culture, this person is a key creator of the look and feel of our campaigns. They will also help mentor, lead and art-direct designers and production artists on various projects to ensure GNC’s brand positioning is well developed and consistent.

• Take a leading role in brainstorming and creative concept meetings; generate creative concepts and high level design solutions that support creative marketing strategies and integrated campaigns.
• Mentor and lead junior team members and direct their designs ensuring their work meets the brief and ladders up to GNC creative standards and goals
• Create innovative marketing communications consistent with brand and creative standards.
• Concept, research, and design marketing collateral necessary for all team areas including outdoor print collateral, advertising, direct mail, billboards, event marketing, military, franchise, logos, presentations and corporate identity components and more.
• Create a wide range of marketing materials that promote, support and build the GNC brand; this includes but is not limited to: high level, holistic marketing campaigns (ensuring cohesion across print, in-store, direct mail, social/digital, email), Branding and Event Marketing.
• Serve as a hands-on designer in the creative process; ensure that the creative execution supports the creative brief, brand and business strategy.
• Collaborate with Creative, Production, Marketing, Merchandising, Legal and Scientific Affairs teams and outside vendors throughout process on all projects.
• Ensure that the creative solution fulfills the strategic vision devised by the team into effective visual communication that helps drive sales and marketing results.
• Display authority, initiative and the ability to develop and manage all of your projects from start to finish, knowing timelines, budget and all other important communication necessary to complete the design.
• Additional duties as assigned

Environmental Factors & Working Schedule:

• Hybrid work environment, 2 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
• Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
• Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• The noise level in the work environment is usually low/moderate

QUALIFICATIONS:

• Bachelor’s Degree in Design or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
• Strong, comprehensive graphic design portfolio with 5+ years of experience required
• Retail creative marketing or agency experience preferred
• Excellent typographic, design and production skills
• Proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator) at the higher design level and basic production level
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and senior management
• Self-motivated with critical attention to detail, deadlines and reporting

Benefit Offerings: medical insurance, dental insurance, vision insurance, employer-paid life insurance, flex spending accounts, 401K program with company match, 8-week paid parental leave, 5 paid bereavement days, 11 paid holidays per year, short-term and long-term disability, 30% employee merchandise discount.

At GNC, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. Your base pay is based on several factors including but not limited to education, work experience, certifications, federal, state and local minimum wage requirements, etc.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.