Director of Paid Search

4 weeks ago

charlotte, United States TalentoHC Full time

Director, Paid Search

Talento has partnered with an organization with an expanding portfolio of brands based in Charlotte, NC on a search for a Director of Paid Search. We are seeking a highly skilled and strategic Director of Paid Search to lead and optimize their paid search channels. This role will be responsible for developing and implementing a comprehensive paid search strategy that aligns with the company’s overall business goals while ensuring superior performance against 3rd party affiliates across all business units.


Responsibilities

  • Develop and implement a paid search strategy that drives measurable business results, ensuring it aligns with the broader company objectives and outperforms 3rd party affiliates across all business units.
  • Own and manage the paid search channel, ensuring sustained profitability and performance. Continuously optimize to maintain or reduce marketing costs while increasing the contribution to company sales.
  • Identify and apply automation solutions to streamline repetitive tasks and scale ad creation processes, leveraging internal and external tools to maximize efficiency and minimize costs.
  • Lead testing and learning initiatives, utilizing A/B testing, multivariate testing (MVT), and growth hacking techniques to tackle challenges in new, innovative ways.
  • Take full ownership of the paid search channel’s budget, strategy, and overall business direction, ensuring that financial targets are met and exceeded.
  • Effectively communicate complex strategies and performance metrics to key stakeholders in a clear and simple manner, enabling data-driven decision-making across business units.
  • Stay ahead of trends in ad platforms such as Google Ads and Bing Ads, continually learning and applying new tactics to improve paid search performance.
  • Use web analytics and data visualization platforms to create actionable reports that drive insights for the paid search team and inform broader business strategy.
  • Build a robust CRO system tailored for the paid search channel, continuously improving lead quality and conversion flow.
  • Develop customer cluster models that help optimize targeting by focusing on positive customer clusters and reducing investment in negative ones.
  • Apply growth hacking principles to test and implement system improvements that extend beyond paid search to drive growth in other digital channels.

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