Director, Demand Generation

1 day ago

Enterprise, United States Norwest Venture Partners Full time
About VezaVeza is the authorization platform for data. Designed for hybrid, multi-cloud environments, Veza enables organizations to easily understand, manage and control who can and should take what action on what data.Job Description

Location: Remote/WFH, U.S.

About the Opportunity

Veza is the data security platform built on the power of authorization. Using our platform, organizations are able to understand, manage, and control who can and should take what action on what data. We're building an iconic cloud data security company for the multi-cloud era, and we need builders like you to drive our vision forward.

We’re hiring a world-class Director of Demand Generation to lead the next phase of our growth. You'll work alongside builders who have helped to shape the success of companies such as Google, Okta, Rubrik, AWS, VMware, and more. This is a key role within the marketing leadership team to build the demand generation function within a fast-growing, category-defining startup. If you are someone with a builder mindset — please apply.

You Will:
  • Develop and Execute Campaigns: Create, optimize, and analyze lead generation campaigns, including webinars, podcasts, marketing events, and advertising sponsorships.
  • Align Stakeholders: Partner with key stakeholders across Sales, Product, Marketing, and Operations to drive alignment on campaigns, ensuring pipeline and revenue growth.
  • Leverage Data and Analytics: Build weekly data insights and performance metrics to refine and optimize campaign strategies.
  • Optimize Performance: Continuously improve campaign performance, conversion rates, and ROI across multiple marketing channels.
  • Collaborate with Sales Leadership: Build strong relationships with Sales leadership to ensure alignment with GTM strategies, driving measurable pipeline and sales results.
  • Budget Management: Manage and allocate the demand generation budget efficiently across channels and programs.
  • Team Leadership: Recruit, lead, and develop a diverse, high-performing demand generation and campaigns team.
  • Customer-Centric Approach: Understand and address customer needs at every stage of the buyer's journey.
You Have:
  • 8+ years of Demand Generation experience, with at least 2 years in a B2B, SaaS, or Cybersecurity company.
  • Integrated Campaign Expertise: Proven experience running integrated campaigns from inception to execution.
  • Strategic Understanding: Deep knowledge of enterprise organizations' decision-making processes.
  • Journey Mapping: Expertise in creating programs for each stage of the buyer's journey that add value, create engagement, and drive action.
  • Data-Driven Mindset: Experience building shared measurement frameworks to track and optimize demand generation outcomes.
  • Metrics Focus: Strong analytical skills to measure and iterate campaign success.
  • Empathy for Customers: Historical understanding and empathy for customer and product user needs.
  • Communication Skills: Exceptional written, verbal, presentation, and organizational abilities.
  • Leadership and Collaboration: Experience leading cross-functional teams and aligning with senior leadership.
  • Nice to Have: Experience in fast-paced startup environments.
Personality Traits:
  • Builder Mindset: Passionate about building scalable demand generation functions from the ground up.
  • Collaborative: Thrives in cross-functional partnerships and aligns diverse stakeholders.
  • Data-Driven: Grounded in metrics, analytics, and performance optimization.
  • Resilient: Adaptable to changing priorities in a fast-paced environment.
  • Customer-Centric: Obsessed with understanding customer needs and aligning strategies accordingly.
  • Curious: Intellectual curiosity with a drive for continuous improvement.
Interview Plans
  • Interviewer: Talent Acquisition Specialist
  • Focus: Overall fit, alignment with Veza’s culture, and basic qualifications.
Hiring Manager Screen (45 mins)
  • Interviewer: Direct Manager
  • Focus: Role-specific skills, leadership capabilities, and strategic alignment.
Face-to-Face Interviews
  • Demand Generation Expertise (45 mins)
  • Focus: Assessing the candidate's experience in creating and executing demand generation strategies.
  • Focus: Evaluating alignment with GTM strategies and sales pipeline goals.
  • Strategic Vision and Leadership (45 mins)
  • Focus: Discussing big-picture thinking, leadership capabilities, and alignment with company growth objectives.
  • Executive Interview (30 mins)
  • Interviewer: CEO or President
  • Focus: Vision alignment, leadership impact, and cultural fit.
Scorecard

Demand Generation Expertise:

  • Proven experience in building and scaling demand generation strategies.
  • Demonstrated success in driving pipeline and revenue growth.

Campaign Development and Execution:

  • Ability to create and optimize integrated marketing campaigns across multiple channels.
  • Strong background in aligning campaigns with sales and product goals.

Data-Driven Decision Making:

  • Expertise in analyzing marketing performance data to optimize campaigns.
  • Ability to build metrics-driven reporting structures.
  • Experience leading and mentoring high-performing marketing teams.
  • Ability to drive collaboration across cross-functional teams.

Collaboration and Communication:

  • Skilled in aligning stakeholders across Sales, Marketing, and Product.
  • Strong written, verbal, and presentation skills.

Cultural Fit:

  • Embodies Veza's values of customer-centricity, adaptability, hustle, and humility.
  • Thrives in a fast-paced, dynamic environment.

Our Culture

We’re driven to build a strong company culture and are looking for individuals with solid alignment with the following:

  • Ownership Mindset
  • Act with Integrity
  • Guardians of our Customers
  • Opinionated Humility
  • Build Trust, Earn Trust

At Veza, your base pay is one part of your total compensation package. For this position, the reasonably expected pay range can be discussed with your recruiter for the level at which this job has been scoped. Your base pay will depend on several factors, including your experience, qualifications, education, location, and skills. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for equity and a competitive benefits package.

Veza is proud to be an equal opportunity employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants according to applicable federal, state, and local laws. If a candidate with a disability requires an accommodation during the recruitment process, please email recruiting@veza.com.

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