Customer Marketing

2 months ago

San Francisco, United States WalkMe Full time

WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize and unlock the full potential of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and seamless automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.

The Customer Advocacy Manager is responsible for the execution of key programs that identify, nurture, and elevate champion customers. These programs include the customer reference program, managing peer review sites, assisting with reference calls and virtual and in-person events, and managing the internal processes and workflows that support these initiatives.


What You'll Own
  • Partner with internal teams, like Sales and Customer Success, to identify top reference accounts and success stories
  • Develop a strong understanding of WalkMe’s customer base and how to align the right people with the right opportunities
  • Maintain a current and accurate customer reference database
  • Build strong relationships with reference accounts and champions and provide a top notch experience partnering together on advocacy initiatives
  • Manage the logo & story approval process, navigating relationships and processes with the customer’s legal & PR departments
  • Partner with the customer champions to develop compelling case studies that highlight success and ROI
  • Partner with internal teams to fulfill reference needs, like sales reference calls, case studies, event speakers, award nominations, customer programs, and more.
  • Develop the advocacy funnel to identify, recruit and nurture customers into champions
  • Lead the WalkMe Champions program, creating events and programming to engage our biggest fans.
  • Manage strategy on peer-to-peer review platforms, including G2 and Gartner Peer Insights, including review sourcing campaigns, review replies, and maximizing reviews impact internally and externally
  • Assist with other Customer Engagement programs such as the Community, Customer Stories, and Customer Awards as needed
What You Need to Succeed
  • Undergraduate degree or equivalent combination of education and experience in a related field
  • 3+ years in product or customer marketing
  • Experience in the disciplines of customer marketing, customer advocacy, customer experience, or value management
  • Experience in B2B tech marketing, with a preference for Software as a Service (SaaS) expertise
  • Demonstrated written skills
  • Excellent communication and collaboration skills
  • Strong analytical skills and ability to use data to inform decisions
  • Experience with online review platforms
  • Experience with Salesforce
  • Experience with Reference Edge a plus
What Sets Us Apart
  • At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.
  • We seek to hire and develop the best talent, bringing a range of perspectives, experiences and background to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation. We welcome and encourage applicants from across different genders, gender identity and expression, sexual orientation, race, age, national origin, citizen status, religion, body size, socioeconomic status, ability, neuro(a)typicality, physical appearance, veteran status or any other characteristic.
  • Flexible Work Arrangements: We offer remote/hybrid and flexible hours to help manage work commitments and personal life effectively.
  • Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
  • Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
  • Comprehensive Health Care Coverage for our Employees and Families, 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance.
  • WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row
  • Join our dynamic team and contribute to the success of our products by providing users with an exceptional experience through WalkMe. If you are passionate about enhancing user experience and have a keen eye for detail, we would love to hear from you.

Our job titles may span more than one career level. The starting OTE for this role is between $97,000 and $130,000 (depending on location). The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.

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